Ben Williams.

ABOUT BEN

Helping Australians sell smarter — and keep the commission.

Ben is the founder of Unreserved and a licensed property specialist with over 15 years of experience in Australian real estate. He started Unreserved with a simple belief: homeowners shouldn’t have to pay tens of thousands in commission to sell their own home. Across 312 campaigns, Ben and the team have helped sellers navigate private sales, auctions, and everything in between — saving them $29,100 average saved per campaign.

Before founding Unreserved, Ben spent a decade working across Melbourne’s most competitive property markets — from inner-city apartments to regional lifestyle properties. That experience gave him a front-row seat to the inefficiencies of the traditional agency model and the outsized commissions that eat into sellers’ returns.

Today, Ben writes extensively about property strategy, market trends, and the tools that empower homeowners to sell smarter. His guides and articles have been read by thousands of Australians looking to take control of their property sale.