FOR SALE BY OWNER · VICTORIA
Selling your own home in Victoria.
The buyer must have your Section 32 before they sign. They get three business days to change their mind. The rest is paperwork you can get right. Here is how a private sale works in Victoria, and what it costs.
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At 2.1% commission, a $973,000 Melbourne house costs $20,433 to sell before GST and marketing. Selling it yourself is legal in Victoria, and the rules are written down. The one that matters most comes first: no buyer can sign your contract until they have your Section 32 vendor statement in hand.
The short answer
Yes. In Victoria you can sell your own home without an agent. A conveyancer or lawyer prepares the Section 32 vendor statement and the contract of sale, and the buyer must receive the Section 32 before they sign. Private sale buyers get a 3 business day cooling-off period.
A buyer who pulls out during cooling-off loses $100 or 0.2% of the price, whichever is greater. There is no cooling-off at auction. The deposit sits with a conveyancer, lawyer or agent as stakeholder until settlement, never with you.
VIC-SPECIFIC
Three things Victoria does its own way
Section 32 (vendor statement)
Required on every sale of land, private or not. Title, mortgages, easements, zoning, outgoings and more. A conveyancer or lawyer prepares it, and the buyer gets it before signing.
Property Price Statement
From 1 October 2026 it replaces the Statement of Information for agents, and agents must publish the reserve 7 days before an auction or fixed-date sale. Unreserved is a licensed agency, so this applies to every Unreserved listing in Victoria, Lite and Plus.
Auction rules
Victorian auctions follow the Sale of Land (Public Auctions) Regulations 2014. The rules are displayed before bidding starts, dummy bids are illegal and only the auctioneer can bid for the seller.
01 · Is it legal?
Can you sell your own house in Victoria?
Yes. Consumer Affairs Victoria says plainly that you can sell your property without an agent. The Estate Agents Act regulates people who sell property for someone else. An owner selling their own home does not need a licence.
Selling privately means you take on the jobs an agent would do. Consumer Affairs Victoria lists them: set the price or price range, advertise, negotiate, take the deposit, provide the contract with the Section 32 attached and get it signed, then handle settlement. For the legal documents you need a licensed conveyancer or a lawyer. Everything else is yours.
One more rule applies to every seller. You must make the Consumer Affairs Victoria due diligence checklist available to buyers at your open for inspections. Print a few copies and leave them by the door.
02 · The Section 32
What is a Section 32, and who prepares it?
The Section 32 is the vendor statement required by section 32 of the Sale of Land Act 1962. You must give it to the buyer, signed by you, before the buyer signs the contract. It applies to every sale of land in Victoria, whoever is selling. If it is missing, incomplete or wrong, the buyer may be able to end the contract.
What goes in it
- Title details, including any mortgages, covenants and easements
- Zoning and planning information
- Outgoings, such as council rates
- Whether the land is in a bushfire-prone area
- For apartments and units: the owners corporation certificate and documents
Consumer Affairs Victoria says you need a licensed conveyancer or a lawyer with a current practising certificate to prepare it. They order the title and certificate searches, draft the statement and attach the documents. Book them first. Your listing should not go live until the Section 32 is ready.
What it costs
Fees vary between firms. As a guide, Victorian conveyancers commonly quote around $900 to $1,800 for a seller, covering the Section 32, the contract and settlement, with search and certificate costs on top. Get written quotes from two or three firms and ask which disbursements are extra.
A change on the way
Victoria has passed reforms that will require sellers to make the Section 32 available to buyers on request at least 14 days before an auction, fixed-date sale or contract. They start on a date to be proclaimed, and no later than 1 June 2027. Ask your conveyancer which rules apply on your sale date.
03 · The contract
What goes in the contract of sale?
Your conveyancer drafts it. It sets out the property, the names of the buyer and seller, each side’s legal representative, the price, the deposit, the balance owing, the settlement date and any special conditions, such as a finance clause. The Section 32 is attached. Agree the settlement date and any conditions with the buyer before anyone signs, and let your conveyancer write them in. For more detail, read our guide to contracts of sale and vendor statements.
04 · Cooling-off and deposits
How does the cooling-off period work in Victoria?
On a private sale of a home, or rural land under 20 hectares, the buyer gets three clear business days to change their mind. The clock starts when the buyer signs, not when you sign. You, the seller, get no cooling-off. Once you sign, you are bound.
A buyer who ends the contract during cooling-off gets back everything they paid, less $100 or 0.2% of the price, whichever is greater. That amount goes to you.
The maths
On a $973,000 sale, 0.2% is $1,946. If the buyer walks away on day two, you keep $1,946 and the rest of the deposit goes back. A 10% deposit on the same sale is $97,300.
When there is no cooling-off
- The home was bought at a public auction, or within three clear business days before or after one
- The property is used mainly for industrial or commercial purposes
- The land is over 20 hectares and used mainly for farming
- The buyer previously signed a contract for the same property on substantially the same terms
- The buyer is an estate agent or a corporate body
Who holds the deposit
Not you. Under section 24 of the Sale of Land Act, a deposit paid to a lawyer, conveyancer or estate agent is held as stakeholder until the buyer is entitled to the transfer, which in practice means settlement. In a private sale that is usually your conveyancer’s trust account. There is no legal amount, but Consumer Affairs Victoria says it is usually 10% of the price.
Need the deposit early, for example to pay a deposit on your next home? Today the law allows early release in some cases, and the 2026 reforms will change how that works. Talk to your conveyancer before you promise anything to a vendor on your purchase.
05 · Auctions and price
Private sale or auction in Victoria?
Most owners who sell themselves use private sale: an asking price, offers, then a signed contract. Auctions are common in Melbourne, but the rules are strict. The Sale of Land (Public Auctions) Regulations 2014 set the auction rules, which must be displayed for at least 30 minutes before bidding starts. Dummy bids are illegal. Only the auctioneer can bid for the seller, and it is illegal for you to bid from the crowd or ask someone else to. Auctions are usually run by an agent acting as auctioneer.
The payoff is certainty. A buyer at auction gets no cooling-off. If you want that, put a licensed agent on the sale. Our Plus plan does exactly that for a flat fee.
Underquoting and the Property Price Statement
Victoria’s underquoting laws are written for agents. From 1 October 2026, agents use a new Property Price Statement in place of the old Statement of Information. For an auction or fixed-date sale, the agent must publish the seller’s reserve as a single dollar figure at least 7 days beforehand, or the sale cannot go ahead. This applies to auctions held from 16 October 2026. Once a sale goes unconditional, the agent must publish the sold price.
Unreserved is a licensed agency, so these rules apply to every Unreserved listing in Victoria, Lite and Plus. Your listing carries a Property Price Statement, and if you sell by auction or fixed-date sale, your reserve is published at least 7 days beforehand. If you sell entirely by yourself with no agency involved, Consumer Affairs Victoria frames these as agent duties, but the principle still applies. A price below what you will accept wastes buyers’ money on inspections and your weekends on tyre-kickers. Advertise the price you would sign at, backed by recent sales. Our free AI valuation reads recent comparable sales near you.
06 · Settlement
How long does settlement take in Victoria?
As long as the contract says. Thirty, 60 or 90 days are common, and you can agree something else with the buyer. Settlement is the moment the checks are done, the title and transfer are exchanged and the balance of the price is paid. Your conveyancer runs it. You receive the sale money, including the deposit, on that day.
Tax: two things to check early
- ATO clearance certificate. Australian residents selling property need one so the buyer does not withhold part of the price for the tax office. Apply online as soon as you decide to sell.
- Land tax and windfall gains tax. Consumer Affairs Victoria says you cannot pass windfall gains tax on in the contract if it was assessed before signing, or pass on land tax where the price is below the threshold. Your conveyancer handles the adjustments.
This is general information, not tax advice. If the property is an investment, has been rented, or you have moved out, talk to your accountant before you list.
07 · Step by step
How to sell your house privately in Victoria.
Eight steps, in order. Most private sales run four to eight weeks from listing to signed contract, then settle on the agreed date.
| Step | What happens | Who does it |
|---|---|---|
| 01 · Price | Check recent comparable sales and set a price you would sign at | You, with a free AI valuation or a qualified valuer |
| 02 · Conveyancer | Engage a licensed conveyancer or lawyer for the Section 32 and contract | You |
| 03 · Prepare | Photos, floor plan, listing copy, minor repairs and styling | You, or a photographer |
| 04 · List | Go live on realestate.com.au and Domain once the Section 32 is ready | You, through a listing service |
| 05 · Inspect | Run open homes and private inspections, with the due diligence checklist on hand | You |
| 06 · Negotiate | Take offers in writing, agree price, deposit, settlement date and conditions | You |
| 07 · Sign | Buyer gets the Section 32, then signs the contract and pays the deposit to the stakeholder | Buyer, you and your conveyancer |
| 08 · Settle | Cooling-off ends, conditions are met, settlement happens on the agreed date | Your conveyancer |
Cooling-off runs for three clear business days from when the buyer signs. Want the long version? Read how to sell a house without an agent in Victoria.
08 · Where we fit
What Unreserved does for Victorian sellers.
Unreserved is a licensed real estate agency, and our founder holds a Victorian licence (079257L). Our Melbourne office is in Toorak. We do not replace your conveyancer. Your conveyancer prepares the Section 32 and contract and runs the settlement. We do the part an agent charges commission for: the listing, the buyers and the price.
Every paid plan includes the AI Inspection Agent, a unified buyer inbox, contract and settlement support and a standard For Sale signboard. None charges commission and none has a lock-in contract.
| Plan | Fee | When you pay | Where it is listed | Who runs the sale |
|---|---|---|---|---|
| Unreserved Lite | $900 | Up front, 14-day money-back guarantee | realestate.com.au, Domain and more portals | You, with AI assistance and licensed agent support |
| Unreserved Plus | $6,900 | $2,000 up front, $4,900 on a successful sale | realestate.com.au, Domain and more portals | A licensed agent runs the sale and negotiates offers |
Plan fees include GST. Photography, video and floor plans are optional upgrades on every plan. The 14-day money-back guarantee applies to Lite only. Compare them side by side on the plan comparison page.
MELBOURNE MEDIAN HOUSE
On a $973,000 house, here is what changes
COMMISSION AT 2.1%
$20,433
Before GST and marketing
YOU KEEP WITH LITE
$19,533
$900 flat fee, you run the sale
YOU KEEP WITH PLUS
$13,533
$6,900 flat fee, a licensed agent runs it
09 · The cost
How much does it cost to sell a house in Victoria?
Agent commission in Australia runs from about 1.8 to 3.5% of the sale price. The table below works at 2.1% commission, before GST and before any marketing package. Your conveyancer is a cost under every option, agent or not, so it is left out.
| Sale price | Commission at 2.1% | Lite ($900) | You keep vs commission | Plus ($6,900) | You keep vs commission |
|---|---|---|---|---|---|
| $700,000 | $14,700 | $900 | $13,800 | $6,900 | $7,800 |
| $973,000 | $20,433 | $900 | $19,533 | $6,900 | $13,533 |
| $1,200,000 | $25,200 | $900 | $24,300 | $6,900 | $18,300 |
| $1,500,000 | $31,500 | $900 | $30,600 | $6,900 | $24,600 |
Commission at 2.1% of the sale price, before GST and marketing. $973,000 is close to Melbourne’s median house value of $972,734 (Cotality Hedonic Home Value Index, April 2026, via our Commission Report 2026). Full breakdown: the cost of selling a house in Victoria. Your own number: VIC savings calculator. Every way to cut the bill: the cheapest way to sell a house.
10 · The honest part
When an agent is the better call in Victoria.
Selling privately saves the most when the home is the kind buyers already search for and you can be there for inspections. Think twice if you cannot be reachable for a four to six week campaign, if the owners disagree about selling, or if you want an auction. Victorian auctions now carry reserve publication rules and strict bidding rules, and they work best with a licensed agent on the rostrum. Plus puts one on your sale for a flat fee. Or pay commission. That is a legitimate choice too.
Want to see how other owners present their homes? See live private listings.
Start with the price.
A free AI valuation reads recent comparable sales near you, so you can see what commission would cost on your actual number. About 60 seconds, no sign-up.
Get your free valuationFAQ · VICTORIA
Common questions from Victorian sellers.
Can I sell my house privately in Victoria?
Yes. You can sell your own home in Victoria without an agent. You still need a licensed conveyancer or lawyer to prepare the Section 32 vendor statement and contract of sale, and to run settlement. You handle the pricing, listing, inspections and negotiation yourself, or pay a flat fee for help.
Do I need a Section 32 for a private sale?
Yes. The Section 32 vendor statement applies to every sale of land in Victoria, whoever is selling. You must give it to the buyer, signed by you, before they sign the contract. If it is missing, incomplete or inaccurate, the buyer may be able to end the contract. A conveyancer or lawyer prepares it.
How much does a Section 32 cost in Victoria?
It depends on the firm. Victorian conveyancers commonly quote around $900 to $1,800 for a seller, covering the Section 32, the contract and settlement, with title and certificate search costs on top. Get written quotes from two or three firms and ask which disbursements are extra before you sign anything.
How long is the cooling-off period in Victoria?
Three clear business days for a private sale of a home or rural land under 20 hectares, starting when the buyer signs. A buyer who pulls out loses $100 or 0.2% of the price, whichever is greater. There is no cooling-off at a public auction, or within three clear business days either side of one.
Who holds the deposit in a private sale in Victoria?
Your conveyancer, lawyer or an estate agent, as stakeholder, usually in a trust account. Under section 24 of the Sale of Land Act they hold it until the buyer is entitled to the transfer, which in practice means settlement. There is no legal amount, but it is usually 10% of the price.
Do the underquoting and Property Price Statement rules apply to me?
Yes, if you sell with Unreserved. We are a licensed agency, so every Unreserved listing in Victoria follows them: a Property Price Statement from 1 October 2026, and a reserve published at least 7 days before an auction or fixed-date sale. With no agency involved, the duties sit with agents, but price honestly anyway. A misleading price wastes buyers’ time and yours.
How much can I save by selling privately in Victoria?
At 2.1% commission, a $973,000 Melbourne house costs $20,433 before GST and marketing. Unreserved Lite is a $900 flat fee, so you keep $19,533. Plus, where a licensed agent runs the sale, is $6,900, so you keep $13,533. On a $1,200,000 sale the commission is $25,200.
KEEP READING
Check the numbers yourself.
SOURCES
- Consumer Affairs Victoria: Selling property with or without an agent (checked Oct 2026)
- Consumer Affairs Victoria: Conveyancing and contracts for sellers (checked Oct 2026)
- Consumer Affairs Victoria: Selling property by private sale (cooling-off, deposits, settlement) (checked Oct 2026)
- Consumer Affairs Victoria: Property sales method and price (Property Price Statement, reserve price) (checked Oct 2026)
- Consumer Affairs Victoria: Selling property by auction (checked Oct 2026)
- Victorian Legislation: Sale of Land Act 1962 (ss 24, 31, 32) (checked Oct 2026)
All sources checked October 2026. Laws change, and Victoria is part-way through a set of sale of land reforms. This page is general information, not legal or tax advice. Your conveyancer or lawyer has the final word on your contract.
ABOUT THE AUTHOR
Ben Williams
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Ben spent 15+ years as a licensed estate agent and called over 2,000 auctions before founding Unreserved. He is licensed in VIC (079257L), NSW (079257L), QLD (4939168) and WA (RA86686), and in South Australia via mutual recognition.
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Keep reading
More on selling privately in VIC, and what it costs.
Selling privately in another state?
The paperwork changes at every border. Pick yours.