Press & Media Centre
The story of how Australians take back their equity.
Unreserved is the flat-fee, AI-powered platform helping Australians sell their homes without a traditional agent, and keep the tens of thousands that would have gone to commission. Boilerplate, fast facts, founder bio and logo pack below.
Fast facts
The numbers behind the commission story.
What a $1.2M seller pays in commission, by capital city.
From $900
Flat fee to go live
Australia-wide
Serving sellers nationally
AI-powered
Valuations · matching · pricing
About Unreserved
The boilerplate.
Unreserved is an Australian proptech platform that lets people sell their home without a traditional real estate agent, and without paying a percentage-based commission. Instead of handing over 2–3% of the sale price, sellers pay a flat fee and keep the rest of their equity.
The platform replaces the parts of an agent’s job worth paying for, using AI: instant property valuations built on comparable sales and public data, automated buyer matching and enquiry handling, campaign strategy, and pricing guidance. Its Bid-Smart feature runs a transparent reverse auction so buyers compete openly, with no manufactured urgency and no hidden fees.
Where a traditional agent earns more when a home sells higher, but also when it sells fast and cheap; Unreserved’s flat fee keeps its interests aligned with the seller’s. The company operates Australia-wide, without the cost base of a physical office network. It automates valuation, buyer matching and pricing today; closing is next.
For journalists
Story angles we can speak to.
Ben Williams is available for comment, data and interviews. A few angles we have evidence and a point of view on:
The commission Australians don’t realise they’re paying
What 2–3% costs in each capital city, and where flat-fee saves the most.
Read the report AI · ProptechWhat happens when AI does the agent’s job
Valuations, buyer matching and pricing without a human taking a percentage, and what that means for the agents who still charge one.
Read the briefing Consumer · How-toSelling without an agent, without the rookie mistakes
The practical playbook for private sales in Australia, plus the myths that keep sellers paying commission.
Read the playbook Regulation · AuctionsYou can’t underquote a price that starts at the top
Victoria’s 2026 reserve-disclosure law versus a reverse auction that puts the reserve in the open from day one.
Read the briefingTaking on the commission model
Why Ben built a platform to replace the agent, and the maths that makes it work.
Founder
Ben Williams
Ben Williams founded Unreserved to fix what he saw across Australian real estate: sellers paying tens of thousands in commission for work AI now does better. He sets the product, pricing and AI roadmap.
He is available for interviews, expert commentary on the property market and agent fees, and can provide data on commission costs and private-sale trends across Australia.
“Sellers pay $30,000 for someone to open doors and run an ad. We built the platform that does the rest.“
Brand assets
Logo pack.
Please don’t recolour, rotate, stretch or reconstruct the mark. Keep clearspace of ¼ the logo height. Minimum width 120px digital.
Brand basics: Primary colour Electric Blue #0042E6 · Typeface Manrope · Tagline “Sell smarter. Not harder.” · Handle @unreserved_real_estate.ai · Web unreservedrealestate.com.au. High-res PNG, founder headshots and product screenshots available on request. add png + screenshots
Media enquiries.
Email Ben for interviews, commission data or an embargoed report.
Ben Williams, Founder