Ninety seconds on how an Unreserved auction runs.

THE PROBLEM

Ten minutes on a Saturday, and you see almost none of it.

A public auction compresses the most important negotiation of your life into a few minutes on the footpath, run by somebody paid a percentage of the outcome.

You watch from the side. You cannot see who registered and did not bid, how close the underbidder really was, or who was still deciding when the hammer fell. Afterwards you get a verbal account from the person who ran it.

And the auctioneer is billed on top of commission and marketing, for a performance measured in minutes.

An auctioneer holding the contract on a suburban footpath, seen from behind, with a small crowd of onlookers

HOW IT WORKS

The same pressure, on a record you can read.

Nothing here softens an auction. Buyers still bid against each other in public under unconditional terms. What changes is who can see it.

Verified bidders only

Every bidder confirms their identity through Stripe and pre-authorises a deposit before they can place a bid.

The clock resets on every bid

Sniping in the last second does not work. A late bid gives everybody else time to answer.

A bid history you can read

Every bid timestamped, the watcher count visible, the whole record there afterwards.

Bid from anywhere

Interstate buyers, buyers at work, buyers with a newborn asleep. No travel, so no genuine bidder is filtered out by a Saturday morning.

Contracts exchanged digitally

The winning bidder signs on the spot and the deposit transfers. Unconditional, same as any auction.

No auctioneer fee

Auction and reverse auction are included in every plan from $900, rather than billed as an extra.

IN YOUR POCKET

Nobody bids who has not proved they can settle.

A bidder cannot place a single bid until their identity is verified and their deposit is pre-authorised. At a public auction the equivalent check is a clipboard at the front gate and a licence glanced at by somebody who wants the auction to look busy.

It is also why the bid history is worth reading afterwards. Every number on it came from somebody who could actually buy.

App interface shown with sample data.

The Unreserved app showing a live auction: current bid, verified bidder count and the interval timer counting down

STEP BY STEP

From reserve to unconditional.

01

Set your reserve

Start from a free AI valuation with the comparable sales shown, then set a reserve only you can see. The auction announces when it is met, not what it is.

02

Open the campaign

Listed on realestate.com.au and Domain, with the AI Inspection Agent answering buyer questions around the clock and booking the inspections.

03

Buyers register

Identity checked, deposit pre-authorised. Watchers who never register still show in your numbers, so you can see the size of the audience.

04

The auction runs

Bidders compete from any device. You watch every bid land in real time rather than hearing about it afterwards.

05

Contracts exchanged

Highest verified bidder signs digitally, deposit transfers, and the sale is unconditional. You pay a flat fee, not a percentage.

WHAT WE CAN AND CANNOT SHOW YOU

We are not going to invent a clearance rate.

Plenty of pages in this industry quote an auction statistic with no source attached. We would rather tell you where we actually stand.

Unreserved has sold at auction and we publish that campaign in full, with the valuation range, the bidder count and the fee. It ran on site rather than online. When we have online auction results worth publishing, they will appear on the same page, on the same terms.

Until then, judge this the way you would judge any auction: on the mechanics.

RESERVE PRICES

Your reserve stays yours, for now.

You set a reserve only you can see, and the auction announces when it has been met rather than what it is.

Victoria has a Bill before parliament that would change this, requiring the reserve to be confirmed in writing and published in advance. As at 19 August 2026 it has passed both houses, but the Legislative Council amended it and those amendments are back before the Assembly, so it has not received Royal Assent and nothing in it binds a Victorian vendor today.

Our auction rules by state guide tracks where it stands, and setting your reserve price covers how to pick the number.

The Unreserved for sale board at 377 Barkly Street, Elwood, with a SOLD sticker across it and the owners standing alongside

COMMON QUESTIONS

Online auctions, answered.

What is an online live auction?

A property auction run in a browser instead of on the front lawn. Registered bidders compete in real time from any device, every bid is timestamped and visible, and the property sells under the same conditions as a public auction: unconditional, with contracts exchanged on the day.

Is an online auction legally different from an on-site auction?

The sale itself works the same way. An auction contract is unconditional and has no cooling off period in most states, whichever way the auction is run. What differs is the mechanics: bidder registration, how bids are recorded, and how the fall of the hammer is evidenced. Our auction guides set out the rules state by state.

How do you stop fake or non-genuine bidders?

Every bidder verifies their identity through Stripe and pre-authorises a deposit before they can place a bid. Nobody bids who has not proved who they are and that they can settle. That is a harder standard than a clipboard at the front gate.

Can a buyer snipe the auction in the last second?

No. Each new bid resets the clock, so the auction cannot end while somebody is still bidding. A late bid buys everyone else time to respond rather than ending the contest.

Do I have to publish my reserve?

Not today. You set a reserve only you can see, and the auction announces when it has been met. Victoria has legislation before parliament that would require reserves to be published in advance, which we cover in the auction guides, but it is not law yet.

What does an online auction cost?

Auction and reverse auction are included in every Unreserved plan at no extra charge, starting at $900 for Lite. There is no separate auctioneer fee, because there is no auctioneer standing on your lawn for ten minutes. If you would rather a licensed campaign manager ran the whole thing, that is Plus at $6,900.

What happens if the reserve is not met?

The same thing that happens at any auction: the property is passed in, and you negotiate with the highest bidder first. The difference online is that you can see the full bid history and the watcher count while you decide, rather than taking an agent’s word for how the room felt.

Has Unreserved sold properties at auction?

Yes. 377 Barkly Street in Elwood sold at auction on reserve at $1,550,000 with three registered bidders, on a $6,900 fee. That campaign ran as an on-site auction rather than an online one, and we publish the full detail including the valuation range and the fee.

READY WHEN YOU ARE

Find out what it is worth first.

An auction only works if the reserve is right. Start with a free AI valuation showing the comparable sales it read.