CASE STUDY · HARLAXTON QLD · 3 MIN READ
Two offers, full asking price, 14 days
A three bedroom house on the northern edge of Toowoomba, listed at the number the AI valuation pointed at, sold for every cent of it.
The result
Sold at full asking price · 14 days to accepted offer · $670,000. The owner paid $900.
| Detail | |
|---|---|
| Address | 5 Kelly Street, Harlaxton QLD 4350 |
| Property | 3 bed, 1 bath, 653sqm |
| Method | Private treaty |
| Campaign opened | 2 June 2026 |
| Days to accepted offer | 14 |
| Result | Sold at full asking price |
| Sale price | $670,000 |
| Unreserved fee | $900 · Unreserved Lite, flat fee |
The property
A three bedroom house on 653sqm in Harlaxton, on the northern edge of Toowoomba. Half the shed had been converted into a self contained flat with its own shower, toilet and wood heater.
That conversion is the detail the campaign turned on. Dual living at this price point is rare in Harlaxton, and it is the kind of feature an automated model cannot see because it does not appear in a comparable sale record.
What the valuation said
The owner ran a free AI valuation on 29 May, before speaking to anyone about listing. The automated comparable model returned $540,000 to $720,000. That is a $180,000 spread, wide enough to be useless on its own: an owner pricing off the bottom of it would have gone to market $130,000 light.
The Unreserved layer narrowed it to $615,000 to $715,000 with a midpoint of $665,000, rated high confidence, and named the shed conversion as the reason for adjusting upward.
The listing went live on 2 June at $670,000, $5,000 above that midpoint.
| Valuation, 29 May 2026 | Figure |
|---|---|
| Automated comparable range | $540,000 to $720,000 |
| Unreserved refined range | $615,000 to $715,000 |
| Refined midpoint | $665,000 |
| Confidence rating | High |
| Listed at | $670,000 |
| Sold for | $670,000 |
What the campaign did
In its first seven days the listing drew 365 views on realestate.com.au. By the third week it had put 26,502 impressions in front of buyers across both portals.
Seven enquiries came in by email, five of them inside the first fortnight, and the AI phone line connected one buyer call straight through to the owner.
Two offers followed. The property sold at full asking price with no reduction, no price adjustment and no campaign extension. Contracts were signed on 24 June and the sale settled on 8 July.
| Channel | Count |
|---|---|
| realestate.com.au enquiries | 5 |
| Domain enquiries | 2 |
| Other portal enquiries | 0 |
| Total email enquiries | 7 |
| Buyer calls connected by the AI line | 1 |
| Written offers received | 2 |
Counted from the listing going live to the day the sale was agreed. Enquiry counts are the portal notification emails themselves, not a dashboard figure.
What it cost
| Amount | |
|---|---|
| Sale price | $670,000 |
| Commission at 2.5%, typical for the state | $16,750 |
| Unreserved fee | $900 |
| Difference kept by the owner | $15,850 |
The commission figure is a typical selling rate for the state applied to the sale price. Actual agent rates vary by suburb and by negotiation.
Key takeaways
- The AI valuation midpoint landed within 0.8% of the eventual sale price.
- The automated model alone offered a $180,000 range; the refined range was $100,000.
- Two offers, no negotiation down from the asking price.
- The owner paid $900 instead of roughly $16,750 in commission at 2.5%.
How the days are counted: from the listing going live on the portals to the day the sale was agreed, not to the day contracts were signed. Contracts on this sale were signed on 24 June 2026.
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ABOUT THE AUTHOR
Ben Williams
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Ben spent 15+ years as a licensed estate agent and conducted over 2,000 auctions before founding Unreserved. He holds a Bachelor of Applied Science (Property & Valuation) from RMIT and is licensed across VIC, NSW, QLD, SA, and WA.