Unreserved vs buyMyplace

The prices

What the upgrades buy

Reading their own descriptions, the ladder is built on physical marketing. That is not a criticism, it is simply what the money is for.

What none of the three tiers include

Line the three packages up and the ladder runs from a sign to a bigger sign to a photographer. Genuinely useful, and worth paying for if you would rather not organise them. But notice where all three stop: a buyer sees the listing, likes it, and enquires. From that moment the work is yours on every tier.

That is the part we built. Not a nicer signboard, but the machinery that runs after the sign has done its job.

• The enquiry gets answered. The AI Inspection Agent replies in under thirty seconds, day or night, using your floor plan and Section 32 rather than a generic script. Not a tier upgrade, it is in the $900.
• The inspection gets booked. It offers a time, holds the slot and texts the confirmation. You wake up to a diary, not a voicemail.
• The buyers get tracked. Every channel into one inbox, pre-approval flags and serious-buyer scores, followed through to offer and signed contract.
• The contract gets signed. Private sale workflow with contract templates and digital signing, so terms agreed on Saturday are executed on Saturday.
• You can run an auction. Auction and reverse auction, neither of which is part of the buyMyplace offering at any tier.
• One price. No tier decision, and no upgrade prompt later.

The gap between yes and signed

Here is the part nobody markets, because it only bites once. A buyer says yes on a Saturday afternoon. What happens next on a listing-only product is that everybody waits: you ring your conveyancer on Monday, documents get drafted, emailed, printed, signed, scanned and sent back. Three or four days pass with nothing binding anyone to anything.

Buyers cool off in that gap. They keep looking through the weekend, they see something else, or the enthusiasm they had standing in your kitchen simply drains away. It is one of the most common ways a private sale falls over, and it has nothing to do with price.

Unreserved runs a private sale workflow with contract templates built in, and buyer and seller sign digitally. Terms agreed and signed in the same sitting, rather than a week of momentum bleeding out over email.

The part that tells you what to fix

None of this matters in week one, when the enquiries are arriving. It matters in week three, when they have stopped and you are guessing at why.

Every campaign throws off signals: how many people enquired, how many booked an inspection, how many actually turned up, how many rang, how many offered. On their own those numbers are just numbers. What makes them useful is knowing what they looked like on campaigns that went on to sell.

That is what our recommendation engine does. It reads your campaign’s signals week by week, compares them against successful campaigns, and tells you which part of the funnel is actually broken and what to do about it.

The diagnosis matters because the fix is different at every stage. Plenty of views and no enquiries is usually the photos or the price guide. Plenty of enquiries and no inspections is the availability or the follow-up. Full inspections and no offers is a pricing conversation, and that is the only one of the three where dropping the price is the answer.

• Signals, not vanity metrics. Enquiries, inspection bookings, attendance, phone calls and offers, tracked separately rather than rolled into one number.
• Benchmarked against sales. Your week measured against campaigns that finished, not against an average that includes everything that failed.
• Two or three specific moves. Refresh the hero photo, add a floor plan, revisit the positioning, change the inspection times.
• Never just drop the price. Price is one lever of several, and it is the one that costs you money. It gets recommended when the evidence says so and not before.

The two plans this page does not compare

buyMyplace runs a three-tier ladder and so do we, which the comparison above hides by showing only our middle rung. Worth putting both ladders side by side: their $845 entry undercuts our $900 Lite, but not our $500 Basic.

Every comparison on this page uses Unreserved Lite at $900, because that is the like-for-like: a listing on realestate.com.au and Domain that you run yourself. We sell two others, and depending on your situation either may suit you better.

• Basic is the cheapest way onto a major portal. $500, Domain only. If your buyers are local and you are comfortable without realestate.com.au, it is the sharpest price in this whole category.
• Lite is the one everybody compares. $900, both major portals, the full toolkit. Most sellers should be on this.
• Plus is the one that removes the work. $2,000 up front and $4,900 only if it sells, so the larger half is contingent on the result. A licensed campaign manager runs photography, copy, pricing, buyer follow-up and negotiation. You still open the door at your own open homes.

Who each suits

What the upgrades would cost you separately

The honest way to judge a tier is to price its contents yourself. buyMyplace’s Ultimate is $1,150 above their Essentials, and the headline additions are professional photography, a photo signboard and an open home sign.

Professional real estate photography is commonly a few hundred dollars depending on the market and the size of the property, and a photo signboard is a similar order. Arranged separately, the components of that upgrade land in broadly the same range as the upgrade itself.

What neither of us does

• Neither opens your front door. You do, at both, and at our $6,900 Plus tier too. What Plus adds is the campaign around it: promotion, bookings, every buyer call-back, qualifying and the negotiation. buyMyplace has no equivalent rung at any tier.
• Neither takes commission. That is the shared premise of the category and the reason either is worth considering over a traditional agency.
• Neither replaces a conveyancer. Contracts and settlement sit with your legal representative.

Common questions

How much does buyMyplace cost?

buyMyplace publishes three packages: Essentials at $845, Enhanced at $945 and Ultimate at $1,995. Unreserved is $900 flat. Captured from buyMyplace’s own site, August 2026.

What is the difference between buyMyplace’s packages?

By their own description, Enhanced adds a larger sign plus flyers and Facebook promotion, and Ultimate adds professional photography, a photo sign and an open home sign. The portal listing itself is common to all three.

Is buyMyplace or Unreserved cheaper?

Their entry package at $845 is $55 cheaper than our $900. Their Enhanced at $945 is $45 more, and Ultimate at $1,995 is more than double. Compare what is included rather than the headline, because the tiers differ mainly on signage and photography.

Which has better buyer management?

Ours, and it is the clearest difference between the two. Every buyMyplace tier ends at the enquiry: the listing brings the buyer, and answering them, arranging the inspection and handling the offer is yours. Our $900 includes an AI Inspection Agent that answers buyer questions in under 30 seconds from your floor plan and Section 32, books and confirms the inspection, scores the lead, and tracks it through to signed contract, plus auction and reverse auction options.

What happens if my campaign goes quiet?

That is the question a listing package cannot answer. Unreserved reads your campaign signals every week — enquiries, inspection bookings, phone calls and offers — benchmarks them against campaigns that sold, and tells you which stage of the funnel is failing and what to change. Views but no enquiries is usually the photos. Inspections but no offers is a pricing conversation. The fix is different each time.

Is buyMyplace just advertising?

Their packages are built around getting your property seen: portal listings, signboards, flyers, photography. That is a real service and the portal listing is the same one we place. What none of their tiers include is the work after a buyer enquires. That is the distinction worth understanding before you compare the headline prices.

Does buyMyplace offer auctions?

No. Auction and reverse auction are not part of the buyMyplace offering at any tier. Both are included with Unreserved.