Social media advertising
The portals find the people already looking.
Facebook and Instagram find the rest. The neighbour who was not searching yet, and the buyer who opened your listing once, three weeks ago, and moved on.
Optional. Your listing already runs on realestate.com.au and Domain. Social is extra reach on top, and plenty of homes sell without it.
Facebook and Instagram find the rest. The neighbour who was not searching yet. The buyer who opened your listing once, three weeks ago, and moved on. We build the creative, run the campaign and hand you the numbers while it is live.
Social Boost
7 to 10 days
$350
Incl. GST
For a campaign that is already running and needs a lift in the suburbs immediately around the property.
Add Social BoostOur recommendation
Social Campaign
14 days
$695
Incl. GST
Enough runway for the system to learn which argument lands, then spend the back half pushing it. The level most sellers should run.
Add Social Campaign
Social Campaign Plus
14 to 21 days
$995
Incl. GST
Roughly $750 to $800 of it is media spend. Wider reach, more creative and full retargeting, for higher price points and quieter markets.
Add Campaign PlusWhat changes as you go up
The difference between the three is time, budget and how many arguments we get to test.
| Boost · $350 | Campaign · $695 | Plus · $995 | |
|---|---|---|---|
| Days live | 7 to 10 | 14 | 14 to 21 |
| Targeting | Surrounding suburbs | Broader, across your chosen suburbs | Widest, plus lookalike audiences |
| Ad variations | One core creative | Multiple variations tested | Multiple creatives including video |
| Placements | Facebook and Instagram feed | Feed, Stories, Reels, Marketplace | All placements plus Explore |
| Retargeting | Not included | Light, back half of the campaign | Full, from day five |
| Optimisation | Set and monitored | Mid-campaign rebalance at day seven | Ongoing throughout |
| Reporting | Live dashboard | Live dashboard and day seven update | Live dashboard and written final report |
Reporting
You watch it happen, not hear about it after.
Every social campaign comes with a live dashboard. It refreshes on its own, so the figures are current every time you open it. No waiting for a Friday email. No agent deciding which numbers you get to see.
Real figures from a live Unreserved campaign, day 3 of 14. Property details removed.
Build your campaign
Add it to your campaign and see the total.
Pick your package, tick what you want, and the number updates as you go. Nothing is charged until you say go.