Package · Unreserved Plus
The full-service way to sell your home. Without the commission.
A licensed campaign manager runs your entire sale for a flat $6,900. No commission, whatever your home sells for.
You open the door for inspections. We do the rest.
Listed on
and 3 other portals
Featured in
Money you keep
After your home sells for $1.5M, here is what actually lands in your account.
Same sale price, three ways to get there. The difference is not what the home sells for. It is the commission that never comes back to you.
Sale price
Traditional agent
They run the saleCommission of 2% to 3% of the sale price. On a $1.5M sale, that is about $31,500 gone before you see a cent.
You keep
$1,468,500
Unreserved Lite
You run the saleA flat $900. You list, you manage, you cross the line. We supply the platform and the paperwork.
You keep
$1,499,100
Unreserved Plus
Fully managedWe run the sale end to end: pricing strategy, marketing, buyer follow-up, negotiation and the auction. You just open the door for inspections.
You keep
$1,493,100
Versus a traditional agent, Plus puts $24,600 back in your pocket, for the same sale price.
Figures are illustrative. Agent commission typically ranges from 2% to 3% of the sale price; we use a conservative 2.1%. Unreserved Plus is a flat $6,900: $2,000 upfront and $4,900 on successful sale, with no commission. Unreserved Lite is a flat $900. Your own figure depends on the price you achieve and the rate you are quoted.
Agent vs Plus
You get the agent service. You keep the commission.
Line by line, here is what a traditional agency does for you and what a licensed Unreserved campaign manager does for you.
| On your sale | Traditional agent | Unreserved Plus |
|---|---|---|
| Runs your campaign | Yes | Yes |
| Listed on realestate.com.au and Domain | Yes | Yes |
| Listing written and built for you | Yes | Yes |
| Buyer enquiry and follow-up | Yes | Yes |
| Negotiates your offers | Yes | Yes |
| Licensed agent support to settlement | Yes | Yes |
| Owner opens the home for inspections | No | Yes |
| Lock-in contract | 60 to 90 day tie-in | No lock-in |
| Typical cost on a $1.5M sale | ~$31,500 | $6,900 |
| Commission | 2% to 3% of your sale price | $0 |
| You keep | Baseline | ~$24,600 more |
Real results
Real campaigns. With the numbers attached.
Not stock testimonials. Three homes we sold, with the prices, how fast they sold and what the owner paid.
377 Barkly Street, Elwood VIC
Passed in, sold post-auction
- Sold price$1,550,000
- Days to auction29
- Bidding reached$1,530,000
- Agent commission would have been$32,550
- The owner paid$6,900
Seller kept$25,650
5 Kelly Street, Harlaxton QLD
Sold at full asking price
- Sold price$670,000
- Days to accepted offer14
- Agent commission would have been$14,070
- The owner paid$900
Seller kept$13,170
11 Jess Way, Sebastopol VIC
Sold in 14 days, multiple offers
- Sold price$675,000
- Days to accepted offer14
- OffersMultiple
- Agent commission would have been$14,900
- Agent marketing would have cost$5,000
- The owner paid$6,900
Seller kept$13,000
Elwood and Sebastopol are managed Plus campaigns. The Harlaxton seller ran their own campaign on the $900 plan, and we show it because for a lot of homes the $900 plan is the right answer. Commission comparisons use 2.1% of the sale price, or about 2.2% for Sebastopol. The Sebastopol seller kept $8,000 on commission and saved $5,000 in marketing costs.
The business model
So what's the catch? There isn't one.
A traditional agency pays for shopfronts, prospecting teams, commission-based salespeople and an agent standing in your lounge room every Saturday. Those costs come out of your commission. Unreserved automates the administrative work and puts a licensed campaign manager on the parts that need real expertise. The one thing we ask is that you open your home for inspections. That is how the fee is $6,900 instead of $30,000 or more out of your sale.
Upfront
Gets your listing written, built and live on every major portal.
On successful sale
More than two thirds of the fee is only payable once your home is sold.
Commission
The fee is the same whether your home sells for $700,000 or $1.8M.
$6,900 flat fee. No lock-in contract, no percentage, and no invoice at the end you didn't see coming.
How Plus works
Nine jobs an agent does. Your campaign manager does eight of them.
One licensed point of contact, from the first photo to the keys changing hands. The ninth job is opening your front door, and that one is yours.
Pre-launch
Writes your listing copy, builds the listing, and runs a pricing session off a fresh AI valuation. You sign off before it goes live.
Launch
Publishes your home to realestate.com.au, Domain and the major portals, plus social promotion and outreach to pre-approved buyers in your suburb.
Enquiries
The 24/7 AI Inspection Agent answers buyer questions and books inspections, and your dedicated manager handles every buyer call-back and follow-up for you. They read the analytics too, and tell you what the numbers mean for your sale.
Offers
Runs the negotiation for you, lays out every offer with the numbers behind it, and recommends the path: private sale, online auction, or Bid-Smart reverse auction.
Settlement
Checks the contract, briefs the panel conveyancer on your Section 32 and deposit, and stays on the phone to settlement day.
Your job, our job
You open the door. We do the rest.
This is the one part of the traditional model we hand back to you, and it is the part that costs the least effort and saves the most money. You're already there. There's no reason to pay an agent thousands just to stand in your home for half an hour. Get it looking its best, open the door, and tick off the buyers who turn up. Your campaign manager and the Unreserved team handle everything else.
Your part
Three simple things
- Get the home ready and looking its best
- Open the door at your inspections
- Tick off the buyers who attend
The Unreserved team handles
Everything else
- Promoting the open home and taking the bookings
- Every buyer call-back and follow-up after the inspection
- Qualifying the genuine buyers from the tyre-kickers
- Bringing you the offers and running the negotiation
As featured in
“The open for inspection is the lowest value attribute an agent brings to the table, and the owner knows more about the property than anybody else.”
Ben Williams, Co-founder and CEO of Unreserved, speaking to Elite Agent about the Elwood Plus campaign.
Elite Agent
9 September 2026
“Elwood vendor runs own inspections, saves thousands and sells for $1.55 million”
Read the storyEverything we handle, in order
Human-led, technology-powered
A licensed agent on the decisions. Technology on the admin.
Traditional agencies use people to do almost everything by hand, and you pay for that in commission. We put a licensed campaign manager on the calls that need judgement, and let the platform carry the rest. That is why we do not need a percentage of your home.
"I don't have time to run a campaign."
Plus: Your manager writes the copy, builds the listing and gets you live while you keep working. You approve. They run it.
"I'm not sure what it's worth."
Plus: An AI valuation on 17+ comparable sales, then a pricing session with your manager. A number you can defend, not an inflated guess.
"I don't want to negotiate alone."
Plus: When offers land, your manager runs the negotiation, checks the contract, and books in settlement.
Your campaign manager
A real person, licensed, on your sale. Not a call centre.
On Plus you get one licensed campaign manager who knows your home, your street and your timeline. Unreserved was founded by licensed estate agents with 25+ years of combined experience and over 2,000 auctions behind them, and that team runs your campaign directly.
combined industry experience
auctions conducted
licensed in VIC, NSW, QLD, SA and WA
commission, ever
Ben Williams
Co-founder & CEO
Ben spent 15+ years as a licensed estate agent and ran over 2,000 auctions before founding Unreserved. He holds a Bachelor of Applied Science in Property and Valuation from RMIT, and built and exited an earlier proptech company. He is licensed across VIC, NSW, QLD, SA and WA.
Jimmy Messis
Co-founder
Jimmy spent more than a decade at some of Melbourne's most respected agencies. That front-line knowledge shapes what Unreserved does differently. He also founded One.Two Boxing and grew it into multiple gyms.
What's included
Everything in Lite, plus a managed campaign.
One flat fee. Photography, video and floor plans are optional upgrades, priced separately. A standard For Sale signboard is included.
✓
Dedicated campaign managerOne licensed point of contact for your whole sale.
A licensed campaign manager who owns your sale end to end: listing preparation, copy, pricing, negotiation and settlement. One person who knows your home and your timeline, not a rotating call centre.
✓
Your listing written and built for youCopy, layout and launch, handled.
Your manager writes the listing copy, builds the listing and reviews it with you before it goes live. Photography, video and floor plans are priced separately as marketing upgrades, so you choose what your campaign needs and see the cost before you commit.
See marketing upgrades
✓
Listed on every major portalrealestate.com.au, Domain and more.
Your home goes live on realestate.com.au and Domain, with social promotion across four channels and targeted outreach to pre-approved buyers in your suburb. The reach an agent charges commission for.
✓
Advanced reporting & offer toolsSee what's actually working.
Advanced campaign analytics with offer-comparison tools, so you see which moves pulled the strongest interest. Your manager reads the numbers and tells you what they mean for your sale.
✓
Negotiation & support to settlementPhone and video support, all the way through.
Phone and video support, negotiation handled for you, contract review assistance, and settlement coordination. You're never alone with a hard decision, right up to the keys changing hands.
✓
The full Unreserved platformEvery tool from the $900 package carries over.
AI valuation, the 24/7 AI Inspection Agent, online live and Bid-Smart auctions, and your full dashboard. Everything in Unreserved Lite is included by default, with the managed campaign layered on top.
Your number
Work out what commission would cost you.
Put in your suburb and your expected price. The calculator shows the commission a local agent would charge, next to the $6,900 flat fee, and what stays in your account.
What sellers say
Sellers who kept their commission.
Unedited reviews from people who sold their home with Unreserved, newest first.
The process was smooth
The process was smooth, the boys got back to me in a timely manner whenever I had a query. I had all the help I needed at each stage. Would highly recomend
Exceptional from start to finish
Exceptional from start to finish. Ben went above and beyond throughout the entire process to ensure we achieved the reserve price we were hoping for. We are absolutely thrilled with the result and couldn't have done it without Ben and the team's expertise, guidance and exceptional attention to detail. Their professionalism, dedication and commitment made the entire experience seamless. We couldn't recommend unreserved highly enough.
Very helpful
Very helpful, always available to talk to and get advice. Would use again.
An excellent and professional service
An excellent and professional service providing me the opportunity be in control of the sale while significantly reducing the cost. Highly recommend!
For anyone contemplating DIY sale of
For anyone contemplating DIY sale of their property, I STRONGLY RECOMMEND contacting Ben @ Unreserved. Reasonable price, 5 Star service including drafting of flyers, liaising with signboard makers, photographer and expert advise anytime throughout the sale process. Have sold 1 property and listed 2 more through Ben.
Totally professional and extensive knowledge
Totally professional and extensive knowledge throughout the whole process. Unreserved team were always available and ready to help. From start to end, every step, I felt confident that I could trust their experience in realestate and technology. Best decision to use Unreserved. Thank you
Excellent result
Selling our house through Unreserved Real Estate proved to be an outstanding decision. The platform delivered exceptional results, and the advantages we experienced throughout the process far surpassed our expectations. Thanks to the team at Unreserved.
Great service
The principals were knowledgable, professional, and helpful for the online listing process. The company provides technical expertise, assisting to market my property and they follow up with weekly statistics on progress.
Thoroughly recommend this way to sell
Ben was excellent at answering any questions so this shows his years of experience in the industry. Thoroughly recommend this way to sell your property.
Night and day vs an agent
I've sold a property previously using an agent and the contrast between them and Unreserved was night and day. We sold an investment property in Melbourne and the market was challenging but we waited it out for the right buyer and sold for what we wanted. Can't thank the team enough and the app was really easy to use
What a brilliant product
We were considering selling our home but weren't sure about getting the price we needed. On top of that the agents we spoke to seemed overly optimistic about how things would go. When I saw Unreserved I figured it would at least help us understand if buyers were interested at the price we needed. The process was so straightforward and having access to direct questions and data from buyers meant we didn't have to second guess what an agent was telling us. We are thrilled with the price we got and how affordable the support was. I would definitely sell with Unreserved again.
Who it's for
Plus is built for sellers who would rather hand it over.
Time-poor sellers
You want the savings without running a campaign on top of your job.
First-time upgraders
Selling your first home and want a steady hand on pricing and offers.
Professionals & investors
A higher-value sale you'd rather give to someone who does this daily.
One-contact sellers
You want one person across your sale, from first photo to settlement.
Questions
The questions sellers ask about Plus.
What's the difference between Unreserved Lite and Unreserved Plus?
Both are flat-fee and both give you the full Unreserved platform: AI valuation, listing on every major portal, the 24/7 AI Inspection Agent and online auction tools. Unreserved Lite ($900) is self-run, so you manage the campaign. Plus ($6,900) adds a dedicated, licensed campaign manager who writes the copy, sets the pricing strategy, handles every buyer enquiry, runs the negotiation and stays with you to settlement.
How and when do I pay the $6,900?
It's a flat fee, split to keep your upfront cost low: $2,000 upfront and $4,900 on successful sale. There's no commission and no percentage of your sale price. The fee is the same whether your home sells for $800,000 or $1.8M.
Is the campaign manager a licensed agent?
Yes. Licensed estate agents founded Unreserved with 25+ years of combined experience and 2,000+ auctions behind them, and we're licensed across VIC, NSW, QLD, SA and WA. On Plus, that licensed team runs your campaign directly. You're not handed to a call centre.
Do you actually list on realestate.com.au and Domain?
Yes. Your home goes live on realestate.com.au, Domain and the other major portals under our licence, the same shopfront agents use. Plus also adds social promotion and targeted buyer outreach.
How do you keep buyers genuine?
Buyers verify their identity through Stripe before they bid or transact, so you deal with real, checked people. It's the kind of vetting an agent does in the background, built into the platform.
Why is Plus so much cheaper than an agent?
Because we removed the expensive part of the agency model, not the important parts. No shopfront, no prospecting team, no commission-based salespeople, and no agent standing in your lounge room every Saturday. The platform handles the administrative work and a licensed campaign manager handles the parts that need expertise. You open your home for inspections. That is the whole difference.
Do I have to run the open inspections myself?
Yes. You open the door, welcome the buyers who turn up and tick them off a list on your phone. We promote the open home, take the bookings, follow up every buyer afterwards and tell you which of them are genuine. It is roughly half an hour on a Saturday, and it is the reason the fee is $6,900 rather than a $31,500 commission on a $1.5M sale.
What if a buyer wants to negotiate hard?
On Plus, your campaign manager runs the negotiation for you, lays out every offer with the numbers behind it, and can recommend an online auction or a Bid-Smart reverse auction, where the price steps down towards your reserve until the first buyer commits.
Is there a lock-in contract?
No. Unlike a traditional agency's 60 to 90 day tie-in, there's no lock-in with Plus. You stay in control of your sale the whole way through.
The agent service you actually need. Without the agent commission.
We market your property, manage your buyers, negotiate your sale and take you through to settlement. You open the door for inspections. $6,900 flat. $0 commission.
15 minutes with a licensed agent. No obligation. We will tell you honestly whether Plus or the $900 plan makes more sense for your sale.
Thanks, that is with us.
A licensed campaign manager will be in touch shortly. If you would rather talk now, call 1300 285 391.