SELLER GUIDE · PDF · 24 PAGES
Everything you need to sell your property without an agent.
A step-by-step playbook covering preparation, legal requirements, pricing strategy, managing enquiries, and settlement — in plain English.
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Selling your home privately can feel overwhelming, but it doesn’t have to be. This guide walks you through the entire process from start to finish — giving you the knowledge and confidence to take control of your sale and keep more of the proceeds.
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WHAT’S INSIDE
Five chapters. Every stage of the sale.
Chapter 01 · Preparing your property
Get the home ready to win the first weekend.
Practical tips on presentation, styling, and minor repairs that can significantly increase buyer interest. What to fix, what to leave, and how much to spend before going to market.
CHECKLIST
- ✓ Declutter every room
- ✓ Repaint scuffed walls
- ✓ Refresh the front entry
- ✓ Stage the key three rooms
DOCUMENTS
What you need, when you need it, and how to avoid the common pitfalls.
Chapter 02 · Legal requirements
The paperwork — without the legalese.
Legal requirements for private sales in Australia — from Section 32 vendor statements to contracts of sale — explained in plain, easy-to-follow language.
You’ll understand exactly what documents you need, when you need them, and how to avoid the common legal pitfalls that catch first-time private sellers off guard.
Chapter 03 · Pricing strategy
The single most important decision.
How to research comparable sales in your area, interpret market data, and land on a price strategy that attracts serious buyers without leaving money on the table.
Whether you choose a fixed price, price range, or expressions of interest — we’ll walk you through the trade-offs and which method suits your property type.
PRICING METHODS
PIPELINE
A simple system for tracking enquiries, inspections, and offers — without losing your weekend.
Chapter 04 · Managing enquiries & negotiation
Stay organised. Negotiate like a pro.
Once your property is live, you’ll need to manage enquiries, coordinate inspections, and evaluate offers. We’ll show you how to stay organised, respond professionally, and negotiate effectively — even if you’ve never done it before.
You’ll also learn when to hold firm and when to be flexible — and how to recognise the difference.
Chapter 05 · Settlement & completion
From accepted offer to keys handed over.
What happens after you accept an offer, how settlement timelines work, and what to expect on settlement day. By the end of this guide, you’ll have a clear, actionable plan to sell your home with confidence.
SETTLEMENT TIMELINE
THE OUTCOME
A clear, actionable plan — not a 200-page textbook.
Written by Ben Williams, founder of Unreserved and 15-year Australian real estate veteran. Read by 12,000+ private sellers in 2026.
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