PRE-SALE CHECKLIST
Get every step right before you list.
The 30-day plan that takes you from “we should sell soon” to a listing ready to win its first weekend. It’s the one we run with every Unreserved seller.
View the checklistFree, no sign-up required.
CHECKLIST · PROGRESS
Most sellers complete in 21–30 days
WHY THIS MATTERS
The first weekend is the whole campaign.
Most homes draw their biggest wave of buyer interest in the first 7 days online. Price it wrong, photograph it badly, or stall on the paperwork, and you spend the next month chasing buyers who already crossed you off.
Run the four phases below over 30 days and you go live ready. No scramble, no surprises.
THE 30-DAY PLAN
Four phases. List with confidence.
Phase 01 · Days 1 – 7 · Strategy
Decide the why, the when, and the how much.
Before you touch a paintbrush, lock in your strategy. Confirm your selling timeline, run an AI valuation, choose your sales method (private treaty, auction, or reverse auction), and set a non-negotiable walk-away price.
PHASE 1 TASKS
- ✓ Run a free AI valuation
- ✓ Set your timeline (settlement target)
- ✓ Choose your sales method
- ✓ Lock in your walk-away price
PHASE 2 TASKS
- ✓ Order Section 32 vendor statement
- ✓ Engage a conveyancer
- ✓ Confirm body corp / OC fees (if applicable)
- ✓ Sort out council and rates statements
Phase 02 · Days 7 – 14 · Paperwork
Lock in the legals. Quietly.
Vendor disclosure documents (Section 32 in VIC, equivalents elsewhere) take 7–14 days to assemble. Get this running early so it’s not the bottleneck the day you want to go live. Engage a conveyancer, gather rates and OC certificates, confirm any easements or restrictions on title.
Phase 03 · Days 14 – 21 · Presentation
Make the home market-ready.
Declutter every room. Repaint scuffed walls. Refresh the front entry. Style the kitchen, master bedroom, and main living area, because these are the rooms that win clicks online. Book professional photography, drone shots, and a floorplan. On Unreserved Plus, all of this is included.
PHASE 3 TASKS
- ✓ Declutter and minor repairs
- ✓ Style key rooms (kitchen, master, living)
- ✓ Book photography, drone & floorplan
- ✓ Refresh garden and front entry
PHASE 4 TASKS
- ✓ Approve listing copy & price guide
- ✓ Confirm portal placements
- ✓ Schedule first open inspection
- ✓ Brief the AI inspection agent
Phase 04 · Days 21 – 30 · Launch
Go live. Win the first weekend.
Approve the listing copy, lock in the price guide, confirm placement on Domain, realestate.com.au, Homely, and View. Schedule the first open inspection for a Saturday 10am – 11am, brief the AI inspection agent on the property’s specifics, and prepare to handle enquiries.
THE PAYOFF
A prepared listing wins its first weekend.
Nail the price, the presentation, and the paperwork before you go live, and you negotiate from strength, carry less holding cost, and pull more buyers into competition. Preparation is the campaign.
Start with Phase 1. Get your free valuation.
It’s the single most important number in this checklist. Free, no sign-up. Takes 60 seconds.