ABOUT UNRESERVED
Licensed agents built this. For people who don’t want to pay one.
List your property, attract buyers, and sell on your terms — without the traditional agent fees.
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FROM THE FOUNDER
“I sold homes for fifteen years. I know exactly what agents charge $30k for — and most of it is now better done by software.”
Most people sell a home with help that’s either too hands-off or too expensive. Agents take the deal end-to-end and charge $30k for it. DIY platforms remove the agent but leave you alone with a spreadsheet.
We built Unreserved to bring real campaign infrastructure — pricing, buyer management, live auctions — into the hands of homeowners. Without the commission.
— Ben Williams, Co-founder & CEO
Why trust us
Built by agents. Not by outsiders.
Unreserved was founded by licensed estate agents with 25+ years of combined experience and over 2,000 auctions conducted. They’ve walked through every kind of sale — and built the platform they wish their clients had had all along.
combined industry experience
auctions conducted
Property & Valuation
licensed Australia-wide
commission, ever
The founders
Licensed agents. One mission.
Ben Williams
Co-founder & CEO
Ben spent 15+ years as a licensed estate agent and conducted over 2,000 auctions before founding Unreserved. He holds a Bachelor of Applied Science (Property and Valuation) from RMIT and has built and exited a previous proptech company. Ben is licensed across VIC, NSW, QLD, SA, and WA.
Jimmy Messis
Co-founder
Jimmy brings over a decade of front-line experience at some of Melbourne’s most respected real estate agencies — the kind of insider knowledge that informs everything Unreserved does differently. He is also a proven founder in his own right, starting One.Two Boxing which has scaled to multiple gyms.
The Problem
Selling a home shouldn’t cost you the commission.
For most people, selling a home is the largest financial transaction of their life. With agents, you hand over control and rely on someone else to manage the process — visibility is limited, feedback is filtered, and the upside is shared with whoever holds the listing.
On the other side, traditional “sell it yourself” platforms remove the agent, but also remove the structure. You’re left to figure things out on your own — without guidance, without momentum, and without a clear way to manage buyers or move the sale forward.
In both cases, sellers can miss opportunities — not because of effort, but because the system was never built for them.
The Solution
Control of selling on your own — with the structure that’s usually missing.
You’re not left guessing what to do next or how to handle buyers. The process is structured. You can see how interest is building, understand where you stand, and know exactly what move comes next.
It’s not about removing support — it’s about delivering it in a way that actually helps you get a better outcome.
The Platform
Listing, enquiries, offers — all connected.
Unreserved brings together the tools an agent uses with the visibility a seller actually wants. From listing your home to managing enquiries and handling offers, everything is connected so nothing gets lost or overlooked.
Track activity, respond quickly, and stay on top of every interaction — without needing to rely on someone else to manage it for you. It’s designed to do what agents and basic listing platforms can’t do on their own: give you both control and structure.
The Future
We’re not replacing sellers. We’re replacing the need for agents to mediate the sale.
The gap between using an agent and doing it yourself has always been about confidence. One offered support but limited control. The other offered control but very little support. That gap is now closing.
Unreserved gives homeowners the same campaign infrastructure agents use — listing reach, buyer management, live auctions, pricing intelligence — without the $30k middleman. The seller stays in control. The platform handles the work. The commission stays where it belongs: with the homeowner.
OUR MISSION
Make it possible for every Australian to sell their home on their terms.
Built by licensed agents. Powered by AI valuations, live auctions, and full-service campaign tools. Licensed in every Australian state. Run on a single flat fee that doesn’t scale with your sale price.
See what your home could sell for.
Free AI valuation. 90 seconds. No card, no obligation, no agent will call.