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Everything you wanted to know about selling with Unreserved: pricing, the AI tools, the legal side, and what happens after you click “Get started.” If your question isn’t here, ask us directly.
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About Unreserved
What we are, who we’re for, and why we exist.
What is Unreserved?
Unreserved is an Australian flat-fee real estate platform that lets you sell your home without paying commission. AI-powered tools handle valuation, buyer enquiry management, and pricing strategy: the work a traditional agent does, automated. You stay in control of every decision.
Listings appear on every major Australian portal (realestate.com.au, Domain, Homely, View) plus 30+ partner sites, the same reach a $30,000-commission agent would deliver.
How is Unreserved different from a traditional agent?
Traditional agents charge a percentage of your sale price, in an industry range of about 1.8 to 3.5%. On a $1.2M sale at 2.1%, that’s $25,200 out of your settlement. Unreserved charges a flat fee (from $900) regardless of sale price. You keep every dollar that would have gone to commission.
You also see every buyer interaction in real time, choose your own sale strategy, and aren’t pressured by an agent whose incentives are to close fast, not to maximise your price.
How is this different from a DIY / “for sale by owner” platform?
Other FSBO platforms remove the agent but also remove the structure. You’re left to figure out pricing, enquiries, negotiations and contracts on your own.
Unreserved gives you both control and structure: AI valuation, an AI Inspection Agent that handles buyer questions 24/7, lead pipeline tracking, and contract & settlement support. Plus licensed agents available 7 days a week by phone, email or chat.
What’s the difference between flat-fee, zero-commission, FSBO and hybrid?
A flat-fee (or fixed-fee) agent charges a set dollar amount to sell your home, whatever the sale price. Zero-commission means no percentage of the sale price is charged, though a fixed fee may still apply. For sale by owner (FSBO) means the owner runs the sale, usually through a listing service (some of which hold an agency licence). A hybrid combines platform tools with licensed professional support.
Unreserved is a licensed agency with a hybrid, fixed-fee model: zero commission, with plans from $0 to $6,900.
Where does Unreserved operate?
We are licensed in VIC, NSW, QLD, SA and WA, with offices in Melbourne, Sydney, Brisbane and Perth, and serve sellers in every state and territory through the platform.
Is Unreserved actually a licensed real estate agency?
Yes. Unreserved Real Estate Pty Ltd (ABN 21 690 052 209) is a licensed estate agency. Every campaign on the platform is run under our licence. You get the legal protections of selling through a licensed agency, without the commission.
Pricing & fees
Exactly what you pay, when you pay it, and what’s included.
What does it cost to sell with Unreserved?
Four plans, none charge commission:
- Free Listing: $0. A real listing with photos, AI-written copy and a shareable link you can publish anywhere.
- Unreserved Basic: $500. Listed on Domain.com.au, self-managed, with the AI Inspection Agent, a unified buyer inbox and contract support.
- Unreserved Lite: $900. Listed on realestate.com.au, Domain and three more portals. Self-managed with AI assistance.
- Unreserved Plus: $6,900. Everything in Lite, plus a dedicated campaign manager who writes and builds your listing, buyer enquiry handling and on-call licensed agent support.
Photography, video and floor plans are optional upgrades, priced separately. A standard For Sale signboard is included on every paid plan. Compare your savings on the savings calculator.
Are there hidden fees?
No. The flat fee covers all platform tools and the standard portal listing. Optional add-ons (professional photography, premium feature placement on a portal, drone or twilight shots) are transparently priced before you commit. You see every line item before you pay.
When do I pay?
It depends on the plan. Free Listing costs nothing. Basic ($500) and Lite ($900) are paid up front when your campaign goes live. Plus ($6,900) is split: $2,000 up front and $4,900 on successful sale. There’s no commission, no trailing fees and no surprise invoices.
How much will I actually save?
On a $1.5M sale, commission at 2.1% is $31,500, before $3,000 to $8,000 in agent marketing. With Unreserved Lite ($900), you keep about $30,600 of that. With Unreserved Plus ($6,900), about $24,600.
Run your own numbers on the savings calculator.
Are there lock-in contracts?
No lock-in. Pause, withdraw, or relist your campaign anytime. You’re never tied to an exclusive agency agreement.
Ways to sell
Private sale, online live auction, or reverse auction: pick what fits your timeline.
Can I sell by private sale or auction?
Both. You can run a private sale (offers welcome, negotiate on your terms), an online live auction (real-time bids from any device), or a reverse auction (the price steps down until a buyer commits, never below your floor).
The strategy module compares expected days-on-market and final-price spreads under each, against your local comparable ring.
What’s a reverse auction?
A descending-price sale. The price starts above your target and steps down until a buyer commits. You set a floor price the descent never crosses.
Buyers watch the price fall, so the first serious buyer to commit wins. It gets motivated buyers moving early.
Will my listing appear on realestate.com.au and Domain?
On Lite and Plus, yes: both portals, plus Homely, Allhomes, View and 30+ partner sites, live within hours. Basic lists on Domain only. A Free listing gives you a shareable link rather than a portal listing.
How do online live auctions actually work?
You set the auction date, reserve price, and bid increment. Pre-registered bidders place real-time bids from any device. The “Reserve Met” indicator shows transparently when bids cross your reserve. Highest bid wins, contract signed digitally.
No standing in the front yard hoping the right buyer turned up.
Property valuation
How the AI valuation tool works, and how to use it.
How does the AI valuation work?
The tool reads every comparable sale within 2km of your address, suburb-level price trends, days-on-market data, and your property’s features (beds, baths, parking, land size, build era). It returns a defensible price band: the same model a buyer’s agent charges $1,800 for.
Is the valuation actually free?
Yes. No sign-up, no email capture, no obligation. Takes about 60 seconds.
How accurate is the AI valuation?
It’s calibrated for Australian markets using live sales data: accurate enough to use as a starting point and to defend against an agent who’s lowballed you to win the listing.
For the final price you’ll list at, refine using the comparable-sales view inside the platform, which shows you the exact sold properties the AI used.
Can I get a “real” valuation done as well?
Yes. For refinance, probate or legal purposes you’d commission a sworn valuation from a registered valuer. The AI valuation is for marketing & pricing strategy. We can refer you to independent valuers on request.
AI & buyer enquiries
The AI Inspection Agent and the unified enquiry inbox.
What is the AI Inspection Agent?
A 24/7 AI assistant trained on your property’s documents: floor plan, photos, vendor statement, building & pest report, owners corporation docs. It replies to buyer questions on SMS, email, and voice in under 30 seconds.
It books inspections, sends document links, qualifies serious buyers, and routes anything outside its remit straight to you.
How does it know about my property?
You upload: floor plan, property photos and video, vendor statement (Section 32 in VIC), building & pest report, owners corporation docs, council property certificate, and a short vendor brief. The AI reads them all and uses them as ground truth for every buyer answer.
Will buyers know they’re talking to AI?
Yes. Disclosure is built into every conversation thread. But the responses are conversational, accurate, and instant. Buyers vastly prefer it to no reply at all, which is what most agents deliver outside business hours.
What if a buyer wants to actually talk to me?
Easy. The AI hands the conversation to you the moment a buyer asks for a human, makes an offer, or asks a question outside its scope. Anonymous-relay SMS keeps your personal number private until you’re ready to share it.
Legal & compliance
Conveyancers, vendor statements, and the paperwork side.
Do I still need a solicitor or conveyancer?
Yes. You’ll engage a conveyancer or solicitor to prepare your contract of sale and vendor statement, and to manage settlement. Unreserved doesn’t replace them. We can refer you to vetted partners if you don’t already have one.
What about the Section 32 / vendor statement?
Your conveyancer prepares it. You upload the final version to the platform, and it surfaces to your AI Inspection Agent so buyer questions about title, easements, planning and rates are answered accurately, on-demand.
How are buyer offers and contracts signed?
Digitally. Buyers submit offers through the platform, you review, accept, counter or reject. Your conveyancer prepares the contract, both parties sign electronically. Cooling-off, deposit and settlement run through your conveyancer as normal.
Is my data private? What about buyer data?
Yes. Both. We comply with the Australian Privacy Principles. Your personal information is never shared with third parties without consent. Buyer data is handled with the same standard. Read the full privacy policy.
Process & timing
From sign-up to settlement: what to expect and when.
How long does it take to go live?
Typically 3 to 5 days from sign-up to your listing appearing on the portals (Unreserved Plus, where your campaign manager writes and builds the listing and arranges any photography or signboard upgrades, priced separately). Self-managed campaigns can be live in 24 hours if your photography and documents are ready.
Can I switch from a current agent?
Yes, once your existing exclusive agency agreement expires or is properly cancelled in writing. Check the term length and any cooling-off provisions in your existing contract before signing with us. Our team can walk you through it.
What if I change my mind partway through?
No lock-in. You can pause your campaign, withdraw the listing, or change strategy at any time. Unreserved Lite comes with a 14-day money-back guarantee: cancel within 14 days of paying the $900 and we refund it in full. That guarantee covers the $900 Lite fee only, not Basic, not Plus, and not marketing upgrades. Outside that window the flat fee is paid up front and isn’t refunded once your campaign is live, but you keep access to the platform tools for the agreed term.
What happens after my property sells?
Your conveyancer handles the contract, cooling-off, deposit, and settlement. The platform tracks each milestone so you always know what’s next. No commission cheque to sign at settlement. Every dollar of sale price (less your conveyancer’s fees) is yours.
CAN’T FIND THE ANSWER?
Talk to a real human.
Got a unique property, a tricky situation, or just want to walk through your options? Send a message and we’ll reply the same business day, or start with a free 60-second valuation.