HOW IT WORKS
Sell your own home, with support behind you.
Unreserved gives Australian homeowners the structure, the portal reach and the help to sell privately, without handing a commission to an agent. You stay in control. We handle the heavy lifting most people worry about.
Free valuation, no sign-up, no obligation. Available to homeowners across Australia.
- All buyers identity-verified with
THE SHORT VERSION
Selling privately does not mean selling alone.
Plenty of Australians want to sell their own home. What stops them is the worry about doing it without an agent: where the listing goes, who talks to buyers, how offers and contracts actually get handled.
Unreserved closes that gap. You get the same places to be seen, the same campaign structure and the same support a good agent would provide, run through one platform you control. The difference is simple. You make the decisions, you keep the commission, and you are never left to figure it out on your own.
A traditional agent runs the sale for you and charges a percentage of the price. With Unreserved, you run the sale with our structure and support, and pay one flat fee instead.
WHO DOES WHAT
You stay in control.
We carry the load.
A private sale works as a partnership. You make the calls that matter. We handle the parts that used to need an agent, so nothing falls through the cracks.
THE PROCESS
Five steps from valuation to sold.
Each step is clear about what happens, what you do, and roughly how long it takes.
Get your valuation
Start with a free valuation so you price from evidence, not guesswork.
We analyse recent comparable sales near your home and return a price band you can stand behind.
Enter your address and review the range. Ask us anything you are unsure about.
About 90 seconds for the estimate. A day or two to settle on your strategy.
Build your listing
Create a listing that looks like every other quality campaign buyers see online.
We help you assemble photos, floor plan, description and price guide into a polished listing.
Supply the details about your home and approve the final listing before anything goes live.
Usually a few days, depending on when photography is booked.
Choose your selling strategy
Decide how you want to sell. Private sale or auction, the choice is yours.
We walk you through the options and what each one means for timing, pricing and buyer behaviour.
Pick the path that suits your home and your timeline, and set your campaign dates.
A short planning conversation, usually wrapped up in a day.
Launch across portals
Go live where buyers are already looking.
Your home is published to major Australian portals including realestate.com.au and Domain.
Share your listing, and get ready to host inspections once enquiries start coming in.
Live within the timeframe you set when your listing is approved.
Manage buyers and sign digitally
Run the campaign with every enquiry, inspection and offer in one place.
Buyer enquiries are captured and organised, and we support you on offers, negotiation and the signed contract.
Host inspections, weigh up offers in full, and accept the one that works for you.
Runs across your campaign until you go under contract.
AN EXAMPLE CAMPAIGN
What a campaign can look like.
This is an illustrative example to show how the steps connect. It is not a guarantee. Every sale moves at its own pace.
-
Day 0Free valuation
You get your price band and book a quick strategy chat.
-
Days 1-5Listing built
Photos, floor plan and copy come together. You approve the listing.
-
Day 6Live across portals
Your home goes public and the first enquiries land.
-
Days 7-20Inspections and enquiries
You host open homes while buyer interest is tracked in one place.
-
Days 21-28Offers and negotiation
Offers come in. You see them in full and we support the negotiation.
-
ContractSigned digitally
You accept the right offer and sign the contract online.
Illustrative only. Timing depends on your market, your home and the strategy you choose.
A REAL RESULT
Sold privately. Full asking price. 14 days.
That timeline above is an example. Here is a real one. 5 Kelly Street, Harlaxton QLD sold for its full asking price of $670,000 in 14 days, privately, with no agent commission. The seller kept what would have gone to commission.
WHY IT WORKS
Real reach. Real people. No hidden game.
The portals buyers use
Your home is listed where Australians actually search, including realestate.com.au and Domain, so private does not mean invisible.
Licensed and accountable
Unreserved is led by founder Benjamin John Williams, a licensed real estate agent. Every licence is current and can be checked on the relevant state register.
- VIC079257L Licensed Estate Agent
- NSW079257L Property (Individual)
- QLD4939168 Real Estate Agent
- WARA86686 Real Estate & Business Agent
A transparent workflow
You see every enquiry and every offer in full. No filtered feedback, no pressure tactics, no manufactured urgency.
One flat fee
You pay one flat fee instead of a percentage of your sale price. What you would have paid in commission stays with you. See pricing.
COMMON QUESTIONS
The questions sellers ask first.
Can I really sell without an agent?
Yes. It is legal for owners to sell their own home across Australia. Unreserved gives you the structure, the portal reach and the support to do it well, so you are selling privately, not selling alone.
Who speaks with buyers?
You stay in control of buyer conversations, and the platform captures and organises every enquiry so nothing gets missed. When it comes to offers and negotiation, we are there to guide you.
How do inspections get managed?
You host your own open homes and private inspections, which keeps you close to the buyers most interested in your home. Enquiries and interest from those inspections are tracked in one place.
Can I choose private sale or auction?
Yes. You decide the strategy that suits your home and your timeline. We walk you through what each option means before you commit.
What happens when I receive an offer?
You see every offer in full, not a filtered summary. We help you understand each one and support the negotiation, and the final decision on what to accept is always yours.
Do I need to pay upfront?
You pay one flat fee, never a percentage commission. It depends on your plan. With Unreserved Lite, the fee is paid upfront. With Unreserved Plus, you pay $2,000 upfront and $4,900 on a successful sale. See pricing for the full breakdown.
Is this available across Australia?
Yes. Unreserved supports private sellers across Australia, not just one state or city.
Start with your valuation, then decide.
No pressure and no obligation. Get your free valuation, see what selling privately could look like for your home, and choose your next step from there.