Guides
The playbook a $30k agent won’t hand you.
Plain-English guides to selling your home privately in Australia. Pricing, negotiation, paperwork, presentation. Written from the inside by a founder who has run more than 2,000 campaigns.
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One guide covers the whole sale.
PDF · 24 pages
The flagship guide
The complete guide to selling your home privately.
Preparing the property. Legal requirements. Pricing strategy. Managing enquiries. Negotiation. Settlement. Every stage, plain English, start to finish.
By Ben Williams · Free download · No sign-up
Read the guideThe library
Every stage of your sale, in order.
Seven focused reads for the moments that decide your result. Work through them in order, or jump to the one you need.
01
Is it hard to sell your own house?
The four parts that are genuinely hard, the hours it really takes, and who should still use an agent.
02
How to price your home without an agent
A three-input framework for setting a defensible price, without an agent telling you what it is.
03
How to negotiate as a For Sale By Owner seller
Handle low offers without panic, negotiate the whole deal, use buyer competition, and close calmly.
04
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required to sell in Australia, without a solicitor’s bill to translate them.
05
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging and styling so buyers feel compelled to offer.
06
Settlement day explained
The legal handover at the end of a sale. What happens in the weeks before, what you are responsible for, and what to do when something goes wrong.
07
Selling at auction
Reserve prices, auction day, vendor bids, and what to do when you are passed in. Six guides written from the auctioneer’s side of the room.
08
Flat fee real estate agents: what they cost
What flat-fee agents charge in Australia, what is included, and when a fixed fee beats 2.1% commission. Prices checked against every major platform.
09
The cheapest way to sell a house in Australia
Every option ranked by what it costs on a $1,000,000 sale, the bills you pay however you sell, and the cases where paying an agent is the smarter call.
10
Selling an investment property
Tenant notice rules in VIC, NSW and QLD, how capital gains tax works from the contract date, and what commission really costs on every sale.
Is it hard to sell your own house?
The four parts that are genuinely hard, the hours it really takes, and who should still use an agent.
02
How to price your home without an agent
A three-input framework for setting a defensible price, without an agent telling you what it is.
03
How to negotiate as a For Sale By Owner seller
Handle low offers without panic, negotiate the whole deal, use buyer competition, and close calmly.
04
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required to sell in Australia, without a solicitor’s bill to translate them.
05
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging and styling so buyers feel compelled to offer.
06
Settlement day explained
The legal handover at the end of a sale. What happens in the weeks before, what you are responsible for, and what to do when something goes wrong.
07
Selling at auction
Reserve prices, auction day, vendor bids, and what to do when you are passed in. Six guides written from the auctioneer’s side of the room.
08
Flat fee real estate agents: what they cost
What flat-fee agents charge in Australia, what is included, and when a fixed fee beats 2.1% commission. Prices checked against every major platform.
09
The cheapest way to sell a house in Australia
Every option ranked by what it costs on a $1,000,000 sale, the bills you pay however you sell, and the cases where paying an agent is the smarter call.
10
Selling an investment property
Tenant notice rules in VIC, NSW and QLD, how capital gains tax works from the contract date, and what commission really costs on every sale.
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