GUIDES
Step-by-step playbooks for sellers.
In-depth guides to help you navigate every stage of selling your home privately. From legal paperwork to pricing strategy and negotiation — we have you covered.
Browse all guidesAll guides free. No sign-up required.
FEATURED PLAYBOOK
Start with the one every private seller needs.
A 24-page, plain-English walkthrough of every stage of selling privately in Australia — written by founder Ben Williams.
The flagship guide
The complete guide to selling your home privately.
Preparing the property. Legal requirements. Pricing strategy. Managing enquiries. Negotiation. Settlement. Every stage, plain English, start to finish — the playbook a $30k agent won’t hand you.
By Ben Williams · Free download · No sign-up
Read the guideEVERGREEN PLAYBOOKS
Go deeper, stage by stage.
Three focused guides for the moments that decide your sale — legal, pricing, and presentation.
Understanding contracts of sale and vendor statements.
A plain-English breakdown of the legal documents required when selling in Australia. Section 32s, contracts, timing — without a solicitor’s bill.
Read
How to price your home without an agent.
A practical, three-input framework for setting a defensible price — without an agent telling you what it is.
Read
Preparing your home for inspections.
First impressions decide your campaign. Decluttering, staging, repairs and styling — how to present your home so buyers feel compelled to bid.
ReadWHY READ THE GUIDES
The handbook agents charge $30k to translate.
Plain-English legal
Section 32s, cooling-off, contract clauses — translated for sellers, not lawyers.
Defensible pricing
How to read comparable sales, set a range, and avoid the under-quote, over-promise trap.
Inspection-ready
Decluttering, staging and inspection-day choreography — what gets buyers to make an offer.
READY WHEN YOU ARE
Stop reading. Start selling.
Get a free AI valuation in 60 seconds. No commission. No sign-up. The guides are still there when you need them.