Guides
The playbook a $30k agent won’t hand you.
Plain-English guides to selling your home privately in Australia. Pricing, negotiation, paperwork, presentation. Written from the inside by a founder who has run more than 2,000 campaigns.
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One guide covers the whole sale.
PDF · 24 pages
The flagship guide
The complete guide to selling your home privately.
Preparing the property. Legal requirements. Pricing strategy. Managing enquiries. Negotiation. Settlement. Every stage, plain English, start to finish.
By Ben Williams · Free download · No sign-up
Read the guideThe library
Every stage of your sale, in order.
Four focused reads for the moments that decide your result. Work through them in order, or jump to the one you need.
01
How to price your home without an agent
A three-input framework for setting a defensible price, without an agent telling you what it is.
02
How to negotiate as a For Sale By Owner seller
Handle low offers without panic, negotiate the whole deal, use buyer competition, and close calmly.
03
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required to sell in Australia, without a solicitor’s bill to translate them.
04
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging and styling so buyers feel compelled to offer.
How to price your home without an agent
A three-input framework for setting a defensible price, without an agent telling you what it is.
02
How to negotiate as a For Sale By Owner seller
Handle low offers without panic, negotiate the whole deal, use buyer competition, and close calmly.
03
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required to sell in Australia, without a solicitor’s bill to translate them.
04
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging and styling so buyers feel compelled to offer.
Ready when you are
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