Articles

Honest takes for sellers.

Field reports, market data, anti-commission essays. Plain English, no agent spin.

Featured

This week’s read.

Modern open-plan living and dining area of a Victorian home

Victoria · 16 min read

How to sell your house without a real estate agent in Victoria (2026 complete guide)

A complete, step-by-step roadmap: Section 32, pricing, photography, inspections, offers, and settlement. Specific Victorian legal requirements covered.

Ben Williams · 8 May 2026

The archive

Every article.

Market Data · 4 min

Victoria just made agents publish your reserve price. Here’s what changes.

From 1 October 2026, Victorian agents must publish your reserve price at least seven days before auction, and can't move it on the day. The Australian-first law that kills underquoting, explained by a founder who ran 2,000+ auctions.

Ben Williams · 4 June 2026

FSBO vs Unreserved · 4 min

Every broker industry has been disrupted. Except real estate.

Stockbrokers, mortgage brokers, travel agents: every broker industry got levelled the moment technology removed the information wall. So why are Australians still handing over $20,000 to $30,000 in commission to sell a home?

Ben Williams · 4 June 2026

FSBO vs Unreserved · 3 min

How to Sell Your Home Without Paying Outrageous Commission Fees

Before you hand a traditional agent tens of thousands in commission, here's how a flat fee plus AI valuation keeps that money where it belongs, with you.

Ben Williams · 2 June 2026

Market Data · 5 min

The job real estate agents are paid for stopped existing around 2015. The fee structure didn’t get the memo.

Every function on the traditional agent's job list has been replaced, automated, or commoditised, most of them by tools the agent is paying a subscription to use. So what, exactly, are you still paying 2% for?

Ben Williams · 28 May 2026

Market Data · 6 min

I listed my own home on Unreserved. Here’s what Week 1 actually looked like.

I'm the founder of Unreserved. I'm also, this month, a vendor. My home in Cape Schanck went live last week. I'm running my own platform on my own house, in public, and writing the

Ben Williams · 17 May 2026

Selling guide · 6 min

Preparing your home for sale: the 4-week plan that adds thousands

Preparing your house for sale is one of the most important steps in achieving a strong result. Many homeowners focus heavily on pricing or choosing the right selling method, but the condition and presentation

Ben Williams · 13 May 2026

FSBO vs Unreserved · 4 min

Real estate agent commission Australia

Real estate agent commission is, for most Australian homeowners, the single largest cost of selling a property. It's also one of the least transparent. Agents quote percentages. Most sellers don't translate those into actual

Ben Williams · 13 May 2026

FSBO vs Unreserved · 6 min

The best way to sell your home without an agent in Australia (2026 guide)

Selling a home is the biggest financial transaction most Australians will ever make. And for decades, that transaction came with an unavoidable toll: hand over 2 to 3% of the sale price to a

Ben Williams · 12 April 2026