SELLING GUIDE · 20 MIN READ
The process of selling a house in Australia, step by step
Fourteen steps, three phases, one clear path from the day you decide to sell to the day you hand over the keys.
What is the process of selling a house?
Selling a house means preparing the property, working out what it is worth, choosing how you will sell, marketing the home, negotiating with buyers, signing contracts and completing settlement. Every sale is different. The sequence almost never is. Understanding each stage before you start is what makes the difference between a sale that feels controlled and one that feels like it is happening to you.
| Quick facts | |
|---|---|
| Read time | 18 to 22 minutes |
| Best for | First-time and experienced sellers |
| Difficulty | Beginner, no prior knowledge assumed |
| Reviewed by | Ben Williams, licensed agent in five states, 2,000+ auctions |
| Applies to | All Australian states and territories |
| Last updated | 21 August 2026 |
Key takeaways
- A sale is a sequence of planned stages, not one big event you brace for.
- Preparation shapes your result more than negotiation does.
- Pricing and marketing are the two biggest levers on the final number.
- Accepting an offer is the middle of the process, not the end of it.
- Settlement is the finish line, and it sits 30 to 90 days after contracts are signed.
Most Australians sell a house two or three times in their life. That is not enough repetitions to get good at it, which is why the process feels opaque even to people who have done it before.
It is not actually complicated. It is just unfamiliar, and unfamiliar things feel risky. A house sale is a defined sequence with a small number of decisions in it, and almost all of the decisions that matter are made before a buyer ever walks through the door.
This guide walks through all fourteen stages in order: what happens, who is involved, what you need to decide, and what tends to go wrong. Read it once before you start and you will know what is coming next at every point.
The three phases of a sale
Fifteen unrelated steps are impossible to hold in your head. Three phases are not. Every stage of a sale belongs to one of them, and knowing which phase you are in tells you what you should be worrying about.
| Phase | What it covers | What you control | Typical time |
|---|---|---|---|
| Prepare | Everything before the property goes live | Value, sale method, condition, paperwork | 2 to 6 weeks |
| Sell | Launch through to an accepted offer | Price, marketing, inspections, negotiation | 2 to 6 weeks |
| Complete | Accepted offer through to settlement | Deadlines, disclosure, logistics | 30 to 90 days |
Ranges are typical rather than fixed. A well prepared home in a strong market can move faster than this; an overpriced one takes considerably longer.
The imbalance in that table is the point. You have the most control in phase one, when nothing appears to be happening, and the least in phase three, when everything appears to be happening.
Ben’s insightThe best sales begin weeks before the property is listed. By the time buyers are walking through, the result has largely been decided by the price you set, the condition of the home and the quality of the photography. Preparation is where the money is made.
Phase one: before you sell
Phase one is the part sellers most often rush, and the part that pays best when they do not. Nothing here is visible to a buyer. All of it shapes what a buyer eventually pays.
Decide whether it is the right time to sell
Three things drive this: your personal circumstances, the state of the market and your financial position. Personal reasons usually lead. People sell because they are upsizing, downsizing, relocating, separating, settling an estate or releasing equity, and those reasons rarely wait for perfect conditions.
Market conditions matter less than most sellers assume. If you are selling and buying in the same market, a downturn cuts your sale price and your purchase price together. The gap between them is what affects you, and it is far more stable than headline prices.
The financial question is the sharper one. Work out what you owe, what you are likely to sell for, and what the sale will cost you to run. If the numbers leave you short of where you need to be, that is worth knowing now rather than three months in. Should I sell my home and is now a good time to sell both go deeper on this.
Find out what your property is worth
Everything downstream depends on this number. Which sale method suits your property, how much you spend on presentation, where you set the asking price, whether an offer is any good: all of it is anchored to your estimate of value.
Value is established by comparable sales. Not what the neighbours are asking, not what the property was worth at the peak, and not what you need to make the next purchase work. What matters is what genuinely similar homes nearby have actually sold for in the last three to six months, adjusted for the differences between them and yours.
Get more than one read. An automated valuation gives a fast, unemotional range from sales data. A local appraisal adds what data misses, like a north facing rear yard or a main road at the end of the street. Where they agree, be confident. Where they disagree, work out why. How much is my house worth explains how the estimates are built and where they break down.
Start with the number everything else depends on
Unreserved’s AI valuation reads comparable sales, suburb trends and property attributes, then returns a detailed report in a couple of minutes. Free, and no agent turns up at your door afterwards.
Get my free property valuationDecide how you will sell
Four common routes, and they are genuinely different products rather than labels for the same thing. Private treaty is the default: you advertise a price and negotiate with buyers individually. Auction sets a public deadline and lets buyers bid against each other, which suits homes where demand is strong or value is hard to pin down. An online auction runs the same competition without the crowd on the nature strip. A fixed price campaign names one number and holds it.
The second decision sits alongside the first, and it is the one with a five figure consequence: who runs the campaign. A traditional agency charges commission, usually around 2.1 per cent, so a $700,000 sale costs somewhere around $20,700 once marketing is counted. A flat fee platform charges the same amount whatever the property sells for. Unreserved’s fee is $900.
The work happens either way. Photography, portal listings, buyer enquiry, inspections, negotiation and paperwork are all required regardless of who handles them. The question is what that work should cost you, and whether a percentage of your sale price is a sensible way to buy it. Compare the ways to sell sets the options side by side, and auction versus private treaty covers the method choice in detail.
| Method | How it works | Suits | Watch out for |
|---|---|---|---|
| Private treaty | Advertised price, individual negotiation | Most homes, most markets | Drifting if priced too high at launch |
| Auction | Public bidding to a deadline, unconditional on the fall of the hammer | Strong demand, hard to value homes | Campaign costs if it passes in |
| Online auction | Same competitive bidding, run digitally | Sellers who want competition without the crowd | Buyer familiarity varies |
| Fixed price | One number, take it or leave it | Clear comparables, defined value | No mechanism to capture a premium |
Preparing your home and paperwork
Two jobs run in parallel here, and they have nothing to do with each other. One is physical and visible. The other is legal and invisible, and it is the one sellers leave too late.

Prepare the property
Work in this order: repair, declutter, clean, garden, then style. Repairs first because they are the only category a buyer can price against you. A dripping tap or a cracked tile invites a mental deduction far larger than the cost of fixing it, and it plants the idea that other things have been neglected too.
Decluttering does more per dollar than anything else on the list, and costs nothing but time and a storage unit. Rooms read as larger when they are emptier. Buyers need to imagine their own life in the space, which is difficult when yours is still all over it.
Then the exterior. The front of the house is the first thing every buyer sees, in the photographs and again when they pull up. Mown grass, edged beds, a pressure washed path and a clean front door do more for a first impression than anything inside. The four week preparation plan sequences all of it, and the real cost of preparing a home for sale covers what each job returns.
Gather your legal documents
Every Australian sale needs a contract of sale, and most states also require a vendor disclosure document that has to exist before the property can be advertised. Your conveyancer or solicitor prepares both. Engage them in phase one.
Doing this early is not tidiness, it is money. A buyer who wants to sign on the Saturday of the first open cannot sign if the contract does not exist. Momentum in the first fortnight is the most valuable thing you have, and paperwork delays are the most common way sellers waste it.
What the disclosure document is called depends on where you are. The obligations differ meaningfully between states, and getting them wrong can give a buyer grounds to terminate well after you thought the sale was safe. Contracts of sale and vendor statements explains what goes into them, and the most common legal mistakes sellers make covers what happens when they are wrong.
| State or territory | Main pre-contract disclosure document |
|---|---|
| Victoria | Section 32 Vendor’s Statement |
| New South Wales | Contract for sale with prescribed documents attached |
| Queensland | Form 2 Seller Disclosure Statement |
| South Australia | Form 1 Vendor’s Statement |
| Western Australia | Contract with seller disclosures, no single prescribed form |
| Tasmania | Contract of sale, no prescribed vendor statement |
| ACT | Contract with a prescribed documents package, including reports |
| Northern Territory | Contract of sale, no prescribed vendor statement |
General guide as at August 2026. Disclosure law changes, and the detail of what must be attached varies more than the document names suggest. Confirm your obligations with a conveyancer or solicitor in your state.
FREE DOWNLOAD
The 24 page vendor selling guide
Every stage in this article, expanded into a working document: preparation checklists, pricing worksheets, negotiation scripts and a settlement countdown. Written for sellers running their own campaign.
One email with the PDF attached. No agent calls you afterwards.Phase two: marketing your property
Phase two is the visible part of selling, and the part with the shortest useful window. A new listing gets its largest audience in the first two weeks, because the portals promote fresh stock and every buyer already watching the suburb sees it at once. That attention does not come back.
Set your asking price
Pricing is a marketing decision, not a valuation one. The valuation tells you what the property is worth. The asking price decides which buyers see it, because buyers search in brackets. Price at $815,000 and everyone with an $800,000 ceiling filters you out, including several who would have paid $820,000 after falling for the house.
Overpricing is the expensive error, and expensive in a way that is easy to miss. The listing launches, the best buyers look and pass, enquiry thins, and after three weeks you reduce. By then the property carries a days-on-market number telling every remaining buyer something is wrong with it. Sellers who start high and correct almost always finish below where an accurate price would have landed them.
Price slightly under your true expectation and the mechanics work for you instead. More buyers qualify, more of them inspect, and competition does the work of pushing the number up. How to price your home without an agent walks through building the range from comparable sales, and our pricing strategy guide covers how to position it once you have it.

Photograph and market the property
Nearly every buyer meets your home as a thumbnail. Photography is not a nice addition to the campaign, it is the campaign, and the gap between professional images and phone images is the difference between a listing people click and one they scroll past. Add a floorplan: listings with one hold attention markedly longer, because buyers self qualify on layout before they commit a Saturday.
Your listing needs to be on realestate.com.au and Domain. Between them they are where Australian buyers look, and a home that is not on both is invisible to part of the market. Portals also sell upgrade tiers that lift your position in search results, which are worth considering in competitive suburbs and easy to overspend on elsewhere.
The written listing matters more than sellers expect. Lead with what is genuinely distinctive rather than a list of rooms, and do not oversell: a description that promises more than the inspection delivers produces disappointed buyers. Real estate advertising costs breaks down what a campaign runs to, and the realestate.com.au upgrade tiers covers what the paid placements actually do.

Hold inspections
Open homes and private inspections do different jobs. Opens are efficient and create visible competition, since buyers who see other buyers in the hallway behave differently to buyers who see an empty house. Private inspections suit serious prospects who want time to look properly, and second inspections are one of the strongest buying signals there is.
Presentation on the day is a repeatable checklist rather than an art. Every light on, including in daylight. Blinds and curtains open. Air moving through the house. Benches, vanities and floors clear. Pets and their equipment elsewhere. Temperature comfortable before anyone arrives.
Expect questions about the age of the roof and hot water system, rates and any owners corporation fees, which way the yard faces, why you are selling and what settlement terms you want. Answer them directly. Sellers who are straight about a flaw are far more likely to be believed about everything else. Preparing your home for inspections has the full run through.
Receiving and negotiating offers
This is where sellers feel least confident, and where the difference between a good and a poor outcome is measured in tens of thousands of dollars.

Receive and negotiate offers
An offer is a proposal, not a verdict. It carries a price, a deposit, a settlement date and any conditions the buyer wants attached, most commonly finance approval and a building and pest inspection. Every one of those is negotiable, and the ones that are not about price are frequently where the value is.
Respond to every offer, including the low ones. A buyer who opens at $60,000 below your asking price is often testing rather than telling you their limit, and a considered counter keeps them in the conversation. Silence ends negotiations that were still live.
Counter with reasons, not numbers alone: the comparable sales, the interest the campaign is generating, and what you will move on. If two buyers are competing, tell both the property is contested and invite their best offer by a set time. How to negotiate as a private seller covers the tactics, how to respond to a low offer handles the awkward ones, and best and final offers explains running a deadline properly.
Accept the best offer, which is not always the highest
Price is one term among several. An offer is worth what it is likely to complete at, and a high number attached to a shaky buyer is worth less than a slightly lower one from a buyer who is ready.
Weigh four things alongside the price. Conditions: unconditional beats subject to finance, which beats subject to the sale of another property. Deposit: a full ten per cent signals commitment and gives you real recourse. Settlement date: one that matches your next move can be worth thousands in avoided rent or bridging finance. Buyer readiness: formal pre-approval and a completed building inspection mean the deal is far more likely to survive.
A fall-through costs more than the gap between two offers. You lose weeks, you relist with days-on-market against you, and every buyer who circles back knows the last deal collapsed. Should you accept the first offer deals with the version of this that arrives in week one.
| Offer A | Offer B | |
|---|---|---|
| Price | $812,000 | $800,000 |
| Conditions | Subject to finance and sale of buyer’s home | Unconditional |
| Deposit | 5 per cent | 10 per cent |
| Settlement | 90 days | 60 days, matches your purchase |
| Likely to complete | Uncertain | Very likely |
Offer A is $12,000 higher and materially worse. It depends on a second property selling first, and if it collapses in six weeks you restart the campaign with a stale listing.
Ben’s insightAccepting an offer is not the end of the sale. It is the beginning of the part with deadlines in it. Between acceptance and settlement there are conditions to satisfy, disclosure to complete and dates that carry legal consequences if you miss them.
Phase three: contracts and settlement
Phase three is administrative, and it is mostly run by your conveyancer. Your job shifts from selling to hitting dates.
Exchange contracts
Both parties sign, contracts are exchanged, and the buyer pays the deposit, usually five to ten per cent, held in a trust account until settlement. From this point the sale is legally on foot, subject to any cooling-off period and any conditions written into the contract.
Cooling-off gives the buyer a short window to withdraw, generally with a penalty. It runs from two to five business days depending on the state, and it does not apply to property bought at auction anywhere in Australia. Sellers do not get a cooling-off period. Once you have signed, you are committed.
Conditions are the other live risk. Subject to finance means the sale depends on the buyer’s lender formally approving, which is not the same as pre-approval. Subject to building and pest gives them an inspection window and, depending on the wording, room to renegotiate. Have your conveyancer explain exactly what each condition allows the buyer to do before you sign.
| State or territory | Cooling-off period for private sales |
|---|---|
| Victoria | 3 business days |
| New South Wales | 5 business days |
| Queensland | 5 business days |
| South Australia | 2 clear business days |
| Western Australia | None |
| Tasmania | None |
| ACT | 5 business days |
| Northern Territory | 4 business days |
Verified against state legislation, August 2026. Cooling-off does not apply to property purchased at auction in any state, and a buyer who withdraws during the period usually forfeits a penalty. Confirm the current position with your conveyancer.
Prepare for settlement
The gap between exchange and settlement is where the practical work sits. Your conveyancer coordinates with the buyer’s, arranges discharge of your mortgage, and calculates the adjustments for rates, water and any owners corporation fees, so each side pays only for the days they owned the property.
Your list is shorter. Book the removalist early, because settlement dates cluster at month end and Fridays go first. Arrange final readings and disconnection for electricity, gas, water and internet, and redirect your mail. Keep your building insurance running until settlement completes: risk does not always pass on the day you expect.
The buyer is entitled to a final inspection shortly before settlement, usually in the last week. They are checking that the property is in the condition it was in when they signed, that anything included in the sale is still there, and that everything which worked then still works. Leave the place clean and remove everything you are not leaving behind.

Settlement day
Settlement is now electronic in most of Australia, handled through PEXA by the two conveyancers. The buyer’s funds are transferred, your outstanding mortgage is paid out from the proceeds, the balance goes to you, and the title transfers into the buyer’s name.
Keys are released once settlement confirms. Most sellers do not attend anything and simply get a call or an email telling them it has gone through. Funds usually land in your account the same day, though the timing depends on when in the day settlement completes and on your bank.
Delays happen and are usually mechanical rather than serious: a bank not ready, a document not lodged, a figure needing recalculation. Most resolve within a day or two, and contracts generally allow penalty interest where one side causes the delay. Settlement day explained covers the sequence in detail.
After settlement
A short list, worth doing in the first week. Redirect your mail, and update your address with your bank, insurer, employer, superannuation fund, the electoral roll and your state driver licensing authority. Notify the council and the water authority that the property has changed hands, so the next rates notice goes to the buyer. Cancel the building insurance, and confirm every utility account is closed rather than merely transferred.
Keep your records. The contract, the settlement statement, agent or platform invoices, conveyancing fees and receipts for capital improvements all matter if capital gains tax applies to the sale. If the property was ever an investment, or was not your main residence for the whole period you owned it, talk to your accountant before you file.
How long the whole thing takes
Three to six months from the decision to sell to the day the keys change hands, for a typical Australian sale. The single biggest variable is not the market. It is how long you take to get ready.
| Stage | Typical time | What determines it |
|---|---|---|
| Preparation | 2 to 6 weeks | How much repair and presentation work the property needs |
| Marketing | 2 to 6 weeks | Pricing accuracy and buyer demand in your suburb |
| Negotiation | Days to weeks | Number of interested buyers and offer quality |
| Contracts | 1 to 2 weeks | How quickly conditions are satisfied |
| Settlement | 30 to 90 days | The date agreed in the contract |
Preparation and settlement are the two stages you can most influence. Settlement length is negotiated as part of the offer, so if you need a particular date, raise it early rather than late.
Who is involved, and when
A sale pulls in more people than most sellers expect, but they arrive in sequence rather than all at once.
| Who | Joins at | What they do |
|---|---|---|
| You | Day one | Every decision: value, method, price, presentation, which offer, what date |
| Conveyancer or solicitor | Before listing | Prepares the contract and disclosure, then runs settlement |
| Photographer | Once the home is prepared | Produces the images and floorplan the whole campaign runs on |
| Property portals | Listing day | realestate.com.au and Domain put the home in front of buyers |
| Buyers and their advocates | Campaign week one | Inspect, ask questions, make offers |
| Your lender | After contracts are signed | Prepares the discharge of your mortgage for settlement |
| Buyer’s lender | Contract to settlement | Values the property and funds the purchase |
| Settlement agent | Final fortnight | Moves the money and transfers the title, usually via PEXA |
The mistakes that cost the most
After 2,000 auctions and fifteen years in agency, the same eight errors turn up again and again. Seven of the eight happen in phase one.
| Mistake | What it costs you |
|---|---|
| Selling before you understand the value | Every later decision is anchored to a number you guessed |
| Overpricing at launch | The best buyers pass in week one and the listing goes stale |
| Poor presentation | Buyers deduct far more for visible neglect than the repair would have cost |
| Weak photography | Buyers never inspect, so the campaign never starts |
| Choosing the wrong sale method | Auction on a thin market, or private treaty on a contested home |
| Accepting the first offer too quickly | You never find out what the market would have paid |
| Not understanding contract conditions | A buyer exits or renegotiates on terms you did not realise you agreed to |
| Leaving legal work too late | A ready buyer waits, cools off, and keeps looking |
The one that costs the mostOverpricing does not just delay a sale, it reduces the final price. A listing that sits for six weeks and then reduces almost always sells for less than the same home priced accurately on day one, because days on market is the first thing an experienced buyer looks at and the strongest signal they have that you will negotiate.
Your selling checklist
The whole process in thirteen lines. Work down it in order.
Phase one: prepare
- Confirm your reasons and your timing
- Establish your property’s value from comparable sales
- Choose your sale method and who will run the campaign
- Engage a conveyancer and have the contract prepared
- Complete repairs, decluttering, cleaning and the garden
Phase two: sell
- Set the asking price and the campaign strategy
- Book professional photography and a floorplan
- List on realestate.com.au and Domain and launch
- Run open homes and private inspections
- Negotiate offers and accept the strongest one
Phase three: complete
- Exchange contracts and confirm the deposit is received
- Prepare for settlement: removalist, utilities, insurance, final inspection
- Settle, hand over the keys, and finalise the admin
There is a longer version at our 30 day pre-sale checklist, and what to know before selling your house covers the decisions in phase one in more depth.
Selling in your state
The sequence in this guide holds everywhere in Australia. Disclosure documents, cooling-off periods and the identity of the settlement authority do not. These go through the process under each state’s rules: Victoria, New South Wales, Queensland, Western Australia and South Australia.
Worth reading alongside this guide: what it costs to sell a house for the full fee picture, legal fees for selling a house for the conveyancing side, the vendor’s guide to selling at auction if you are considering that route, the complete guide to selling privately if you are running it yourself, and how to sell your house fast if your timeline is tight.
Questions sellers ask
What is the process of selling a house?
Selling a house means preparing the property, working out what it is worth, choosing how you will sell, marketing the home, holding inspections, negotiating with buyers, signing contracts and completing settlement. Those stages group into three phases: prepare, sell and complete. Most Australian sales run three to six months from the decision to sell to the day the keys change hands.
What are the steps to selling a property?
There are fourteen: decide whether to sell, establish the value, choose a sale method, prepare the property, gather legal documents, set the asking price, photograph and market the home, hold inspections, receive offers, negotiate and accept one, exchange contracts, prepare for settlement, settle, and finalise the admin afterwards. The first five happen before the property is ever advertised.
How long does it take to sell a house?
Budget three to six months in total. Preparation usually takes two to six weeks, the marketing campaign another two to six weeks, negotiation anywhere from a day to a few weeks, and settlement a further 30 to 90 days after contracts are signed. Sales in strong markets compress; homes that are overpriced at launch stretch well past six months.
What should I do before listing my home?
Establish an accurate value, choose how you will sell, complete repairs and presentation work, and have your conveyancer prepare the contract and disclosure documents. Doing the legal work early matters most, because a buyer who is ready to sign cannot sign until the contract exists.
When do I need a conveyancer?
Before you list, not after you get an offer. In several states the property cannot be advertised until the vendor disclosure document is prepared, and everywhere else a contract that is already drafted lets you convert a keen buyer immediately instead of asking them to wait a week while paperwork catches up.
When do contracts become binding?
When both parties have signed and contracts have been exchanged, subject to any cooling-off period and any conditions written into the contract. Cooling-off runs from two to five business days depending on the state, and does not apply to property bought at auction. Until exchange happens, either side can walk away.
What happens after accepting an offer?
Contracts are exchanged and the buyer pays a deposit, usually five to ten per cent. The buyer’s cooling-off period runs, their finance is formally approved, and any building and pest conditions are satisfied. Both conveyancers then prepare for settlement, which typically lands 30 to 90 days later.
How long does settlement usually take?
Between 30 and 90 days from exchange of contracts, with 30, 60 and 90 days being the common choices. The date is negotiable and is agreed as part of the offer, so a buyer who can match the settlement date you need is worth real money even if their price is not the highest on the table.
What documents do I need to sell a house?
A contract of sale, plus the vendor disclosure document your state requires. That is a Section 32 in Victoria, a Form 1 in South Australia, a Form 2 in Queensland, and a contract with prescribed documents attached in New South Wales. You will also need your title details, rates and water notices, and any building approvals or compliance certificates for works done on the property.
Can I sell my house without an agent?
Yes. Private sale is legal in every Australian state and territory, and sellers can list on realestate.com.au and Domain through a platform rather than an agency. You take on buyer enquiry, inspections and negotiation yourself, and you keep the commission that would otherwise have gone to an agent.
Should I get a property valuation before selling?
Yes, and before you do anything else. Every later decision depends on the number: which sale method suits, what you spend on presentation, where you set the asking price, and whether an offer is good. Sellers who skip this step are the ones who accept too little or price so high the campaign stalls.
What happens on settlement day?
Your conveyancer and the buyer’s conveyancer complete the transfer electronically. The buyer’s funds pay out your remaining mortgage, the balance is transferred to you, the title moves into the buyer’s name, and the keys are released. Most sellers are not required to attend, and are usually notified once it has gone through.
What a brilliant product
“The process was so straightforward, and having access to direct questions and data from buyers meant we didn’t have to second-guess what an agent was telling us. We’re thrilled with the price we got, and how affordable the support was. I’d definitely sell with Unreserved again.”
Maddie R · Verified seller · Hawthorn VIC
Know what your home is worth before you decide anything else
Every stage in this guide depends on that one number. Unreserved’s AI valuation reads comparable sales, suburb trends and property attributes and returns a full report in minutes. If you go on to sell with us, the fee is $900 rather than a percentage of your result.
Get my free property valuationWorking out the difference against commission? Try the commission savings calculator, or see what is included in the Unreserved package.
General information only. This article describes the process of selling residential property in Australia and is intended for education. It is not legal, financial, taxation or lending advice. Selling procedures, disclosure obligations and contract law vary between states and territories and change over time. Before selling, get advice from a qualified conveyancer, solicitor, financial adviser, mortgage broker or accountant about your own circumstances.
ABOUT THE AUTHOR
Ben Williams
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Ben spent 15+ years as a licensed estate agent and conducted over 2,000 auctions before founding Unreserved. He holds a Bachelor of Applied Science (Property & Valuation) from RMIT and is licensed across VIC, NSW, QLD, SA, and WA.