REALESTATE.COM.AU UPGRADES
Premiere, Highlight or Feature?
The upgrades don’t change your home. They change how big it looks and how high it sits in search. Here’s exactly what you get, and how to know if you even need one.
Check what these cost in your areaPricing is set suburb by suburb. We’ll show you yours before you commit.
SAME HOME · FOUR LISTINGS
This is what you’re paying for.
The same property, in the same realestate.com.au search. The only difference is how much was spent on the listing. Bigger and higher means more buyers see it first.
For sale · your suburb
Premiere
$1.4m – $1.5m
12 Marine Parade, your suburb
Top of results · biggest · resurfaces every 15 days
Highlight
$1.4m – $1.5m
12 Marine Parade, your suburb
Above Feature · ~2x size · resurfaces every 30 days
Feature
$1.4m – $1.5m
12 Marine Parade, your suburb
Above Standard · doesn’t resurface
$1.4m – $1.5m
12 Marine Parade, your suburb
Premiere
The whole top of the page, in the largest size. Pushed back to the top roughly every 15 days. The most you can pay, and the most you can be seen.
Highlight
About double a Standard listing, sitting above Feature. Resurfaces to the top roughly every 30 days.
Feature
A step above Standard with a bigger image, but it doesn’t resurface. The smallest of the paid upgrades.
Standard
The default listing every campaign starts with. The real question is not how it looks, but where it actually ranks once a buyer filters the suburb.
THE THREE UPGRADES
From a nudge to the top of the page.
Every listing starts as Standard. Each upgrade lifts you above the tier below it and makes you bigger.
Tier 1 · entry
Feature
$ · a few hundred dollars*
How it appears
Feature
$1.4m – $1.5m
12 Marine Pde
Sits above Standard listings
- Bigger image and a photo carousel
- Shows inspection and auction times
- Does not resurface to the top
Tier 2 · mid
Highlight
$$ · ~$700 to $2,000*
How it appears
Highlight
$1.4m – $1.5m
12 Marine Parade, your suburb
Above Feature, about 2x the size
- Larger main photo, highlighted in search
- Resurfaces to the top ~every 30 days
- Sits above Feature and Standard
Tier 3 · top
Premiere
$$$$ · ~$1,600 to $5,000+*
How it appears
Premiere
$1.4m – $1.5m
12 Marine Parade, your suburb · 4 bed
Above every other tier, the largest size
- Giant main photo at the top of search
- Resurfaces to the top ~every 15 days
- Sold in 30-day blocks
*Indicative ranges only. realestate.com.au publishes no rate card and prices every postcode differently. In many areas Feature and Highlight are being phased back, leaving Standard or Premiere.
THE CATCH
There is no fixed price.
realestate.com.au sets upgrade pricing suburb by suburb, tied to how valuable and contested the buyer audience is in your postcode. The same Premiere listing can cost a fraction of the price in a quiet market and a small fortune in a premium one.
~$550
Premiere in a quiet regional postcode
$5,000+
Premiere in a premium metro suburb
The identical product, more than ten times the price, purely on location. That’s why a number from across town tells you nothing about your own bill. The only price that matters is the one for your postcode.
THE HONEST CHECK
We check before you spend a cent.
Before you spend money upgrading your listing, we look at where your property is likely to appear once buyers start searching properly.
How buyers actually search
Most buyers do not scroll through an unfiltered suburb feed. They search for a suburb, then narrow the results by property type, bedrooms, bathrooms, car spaces or price range.
So before recommending a Premiere or Feature upgrade, we check how your listing performs in the search results that matter.
For example, in your suburb, if a buyer filters for units, townhouses or villas and a Standard listing still appears on page one, an upgrade may not add enough value to justify the cost. The same applies if the property remains visible after filtering by bedroom configuration.
That is the check we run before you pay for any listing upgrade.
Mooroolbark VIC 3138
Page 1 of results
$680k – $720k
Manchester Rd, Mooroolbark
$640k – $690k
Hull Rd, Mooroolbark
On page one. No upgrade.
$700k – $740k
Brice Ave, Mooroolbark
Just honest advice on whether the extra spend is likely to make a meaningful difference.
Check against what’s currently listedList on realestate.com.au, on your terms.
You can’t buy a listing as a private seller. We’re a licensed platform, so your home goes live on realestate.com.au and Domain through us, with your postcode upgrade price shown upfront. One flat fee. No commission. No pressure to “go Premiere”.
Got it. We’re on it.
We’ll pull the Feature, Highlight and Premiere prices for your postcode and email them over, usually within one business day.
Got it. We’re on it.
We’ll check where that configuration ranks against what’s currently listed in your suburb and email you an honest take on whether an upgrade is worth it.