HOW IT WORKS
Two ways to sell. Neither charges commission.
Unreserved is a licensed real estate agency that sells your home for a flat fee. With Plus, a licensed campaign manager runs your sale for $6,900. With Lite, you run it yourself on the same platform for $900. Either way, the commission stays with you.
Free valuation in about 60 seconds. No obligation.
- All buyers identity-verified with
THE SHORT VERSION
An agent’s job, without an agent’s percentage.
A traditional agent charges 2% to 3% of your sale price. On a $1.2M home at a conservative 2.1%, that is $25,200, before the marketing bill.
Unreserved is licensed in VIC, NSW, QLD, SA and WA. Our platform does the admin an agency pays people to do: the valuation, the listing, enquiries, inspection bookings and offers. Licensed agents handle the parts that need judgement. That is how the fee stays flat, whatever your home sells for.
Unreserved Plus: a licensed campaign manager runs your sale end to end. $6,900 flat, $2,000 up front and $4,900 only once it sells.
Unreserved Lite: you run the sale with the same tools and portals. $900 up front.
WHO DOES WHAT
Pick how much
you hand over.
Same platform, same portals, same flat-fee model. The difference is who does the work between listing and contract. On both plans, you open the door for inspections. You are already home, and it is the part of an agent’s job that costs the most and needs the least.
On both plans, your conveyancer or solicitor prepares the contract and disclosure documents (like a Section 32), and you upload them to Unreserved. Their fee is separate.
THE PROCESS
Five steps from valuation to sold.
The same five steps on both plans. Where Plus and Lite differ, we say so.
Get your valuation
Start with a free valuation so you price from evidence, not guesswork.
Our AI valuation reads recent comparable sales near your home and returns a price band you can defend.
Enter your address and review the range. On Plus, your campaign manager then runs a pricing session with you.
About 60 seconds for the estimate. A day or two to settle on a price.
Build your listing
Create a listing that looks like every other quality campaign buyers see online.
On Plus, your manager writes the copy and builds the listing. On Lite, the listing builder walks you through it, with AI-assisted copy. Photography, video and floor plans are optional upgrades, from $215.
Supply the details about your home and approve the final listing before anything goes live.
Usually a few days, depending on when photography is booked.
Choose your selling strategy
Private sale, online auction or Bid-Smart. The choice is yours.
Sell by private treaty, run an online live auction, or use Bid-Smart, where the price starts above your reserve and steps down in the open until the first buyer commits.
Pick the path that suits your home and your timeline. On Plus, your manager recommends one from the buyer data.
A short planning conversation, usually wrapped up in a day.
Launch across portals
Go live where buyers are already looking.
Your home goes live on realestate.com.au and Domain under our licence. Buyers verify their identity through Stripe before they bid or transact.
Share your listing and get the home ready for its first inspection.
Live within the timeframe you set when your listing is approved.
Buyers, offers and the contract
Every enquiry, inspection and offer in one place, through to a signed contract.
The 24/7 AI Inspection Agent answers buyer questions and books inspections. Enquiries from every portal land in one inbox. On Plus, your manager follows up every buyer and runs the negotiation.
Open the door at inspections, weigh every offer in full and sign online when you accept. Your conveyancer prepares the contract documents.
Runs across your campaign until you go under contract.
AN EXAMPLE CAMPAIGN
What a campaign looks like, on screen.
These are the screens sellers and buyers actually use. The timing is an illustrative example, not a guarantee. Every sale moves at its own pace.
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Real screenDay 0
Free valuation
Your price band in about 60 seconds. On Plus, a pricing session with your manager follows.
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Days 1-5Listing built
Photos, floor plan and copy come together. You approve the listing before it goes live.
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Real screenDay 6
Live on the portals
Your home goes live on realestate.com.au and Domain, and every enquiry lands in one inbox.
-
Days 7-20Inspections and enquiries
You open the door. Bookings, attendees and buyer feedback are tracked, with a weekly AI campaign report.
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Real screenDays 21-28
Offers and negotiation
Buyers make offers online and you see each one in full. On Plus, your manager runs the negotiation.
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ContractSigned and sold
You accept the right offer and sign the contract online. Your conveyancer takes it to settlement.
Illustrative only. Timing depends on your market, your home and the strategy you choose.
REAL RESULTS
Two real sales. One on each plan.
The timeline above is an example. These are not. One owner handed the campaign to us. The other ran it themselves. Both kept the commission.
377 Barkly Street, Elwood VIC
Passed in, sold post-auction
- Sold for
- $1,550,000
- Agent commission at 2.1%
- $32,550
- The owner paid
- $6,900
- Seller kept
- $25,650
5 Kelly Street, Harlaxton QLD
Full asking price, accepted offer in 14 days
- Sold for
- $670,000
- Agent commission at 2.1%
- $14,070
- The owner paid
- $900
- Seller kept
- $13,170
Commission comparisons use 2.1% of the sale price, before any agent marketing package.
WHY IT WORKS
Real reach. Real people. No hidden game.
The portals buyers use
Your home is listed on realestate.com.au and Domain under our licence, the same shopfront agents use. Buyers verify their identity through Stripe before they bid or transact.
Licensed and accountable
Unreserved is a licensed real estate agency, led by founder Benjamin John Williams. Our founders have 25+ years of combined experience and more than 2,000 auctions behind them. Every licence is current and can be checked on the relevant state register.
- VIC079257L Licensed Estate Agent
- NSWMutual recognition Practising in New South Wales under mutual recognition
- QLD4939168 Real Estate Agent
- WARA86686 Real Estate & Business Agent
- SAMutual recognition Practising in South Australia under mutual recognition
A transparent workflow
You see every enquiry and every offer in full. No filtered feedback, no pressure tactics, no manufactured urgency.
One flat fee
Plus is $6,900 flat: $2,000 up front and $4,900 only once your home sells. Lite is $900 up front. No commission and no lock-in contract on either, whatever your home sells for. Compare the plans.
COMMON QUESTIONS
The questions sellers ask first.
What is the difference between Plus and Lite?
Both are flat-fee and both use the full Unreserved platform: AI valuation, realestate.com.au and Domain, the 24/7 AI Inspection Agent and online auction tools. Lite ($900) is self-run, so you manage the campaign. Plus ($6,900) adds a dedicated, licensed campaign manager who writes the copy, sets the pricing strategy, follows up every buyer, runs the negotiation and stays with you to settlement.
Do I have to run my own open homes?
Yes, on both plans. You open the door, welcome the buyers who turn up and tick them off a list on your phone. On Plus, we promote the open home, take the bookings and follow up every buyer afterwards. It is roughly half an hour on a Saturday, and it is a big part of why the fee is flat.
Who speaks with buyers?
On Plus, your campaign manager handles every buyer call-back and follow-up. On Lite, you do, with the AI Inspection Agent answering buyer questions and booking inspections around the clock. On both, every enquiry lands in one inbox.
Can I sell my own home without an agent?
Yes. Selling your own home is legal across Australia, and that is what Lite is for. Unreserved is still a licensed agency behind the scenes, which is how your listing appears on realestate.com.au and Domain.
Can I choose private sale or auction?
Yes. Sell by private treaty, run an online live auction, or use Bid-Smart, where the price starts above your reserve and steps down in the open until the first buyer commits. On Plus, your manager recommends the path from your buyer data.
Who prepares the contract?
Your conveyancer or solicitor prepares the contract and the disclosure documents your state requires, such as a Section 32 in Victoria. You upload them to Unreserved, and the AI Inspection Agent can then answer buyer questions from them. The conveyancer’s fee is separate from the Unreserved fee.
How and when do I pay?
One flat fee, never a percentage. Lite is $900, paid up front when you list. Plus is $6,900: $2,000 up front and $4,900 on a successful sale. See pricing for the full breakdown.
Is there a lock-in contract?
No. A traditional agency usually ties you in for 60 to 90 days. Unreserved has no lock-in on either plan.
Is this available across Australia?
Lite is available to homeowners across Australia. Our licensed team works in VIC, NSW, QLD, SA and WA.
Start with your valuation, then pick your plan.
No obligation. See what your home is worth, what commission would cost you, and whether Plus or Lite fits your sale.