Flat-fee real estate agency in Melbourne
Sell in MelbourneWith Licensed Melbourne AgentsAnd No Commission
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Flat Fee Real Estate Agents in Melbourne
A typical Melbourne real estate agent charges around 2.35% of your sale price in commission. On the median Melbourne house, that comes to about $22,900, and marketing is usually extra.
Unreserved charges one flat fee. A licensed agent manages your campaign, lists your home on realestate.com.au and Domain, follows up every buyer and negotiates your sale through to settlement. The fee stays the same whether your home sells for $900,000 or $2.5 million.
A fully managed sale costs $6,900, and $4,900 of that is only payable once your home sells. You open the door for inspections, and there’s no lock-in contract.
Compare our flat fee packagesWhat’s different about selling in Melbourne
Auctions are a mainstream way to sell in Melbourne, so Victoria’s auction and underquoting rules shape most campaigns here. Four of them decide how your sale is set up.
- Section 32 before anyone signs. A conveyancer or lawyer prepares your Section 32 vendor statement and the contract of sale. No buyer can sign until they have the Section 32 in hand.
- Property Price Statement from 1 October 2026. It replaces the Statement of Information. Unreserved is a licensed agency, so it applies to every Melbourne listing we run, Lite and Plus.
- The reserve goes public 7 days out. For an auction or fixed-date sale, the reserve is published a week before the sale. Your guide and your reserve need to agree from day one, which is why we set the range from recent sales near you, not from a number that wins the listing.
- Cooling-off depends on how you sell. Private sale buyers get 3 business days to change their mind. At auction there is no cooling-off.
Our Melbourne office is at Level 3, 286/489 Toorak Rd, Toorak VIC 3142. Call us on 1300 285 391, or start with the Victorian guides:
Selling your own home in Victoria · What it costs to sell in Victoria · Victorian savings calculator
What selling in Melbourne costs with a traditional agent
On a median Melbourne house, that’s about $16,000 more in your pocket.
Median house value: Cotality Hedonic Home Value Index, Melbourne, April 2026. Typical commission: 2025–26 industry surveys. Commission only; marketing costs sit on top.
Popular Melbourne suburbs
See all areas we serviceCustomers who sold with us saved thousands
Victorian homes we’ve sold, each paired with the review its seller left on Trustpilot.
Unreserved PlusSoldSold for $1,550,000
377 Barkly Street, Elwood VIC
Passed in at auction, sold post-auction · agent-managed campaign
Exceptional from start to finish
“Ben went above and beyond throughout the entire process to ensure we achieved the reserve price we were hoping for. We are absolutely thrilled with the result and couldn't have done it without Ben and the team's expertise, guidance and exceptional attention to detail.”
Matthew & Melissa · Trustpilot · 4 September 2026
Read the review on Trustpilot
Unreserved LiteSoldSold privately
14 Grano Street, Ararat VIC
Sold 30 September 2026, 55 days on the market · 4 bed · 2 bath · 1,233 sqm
Very helpful
“Very helpful, always available to talk to and get advice. Would use again.”
David M · Trustpilot · 30 September 2026
Read the review on Trustpilot Rated Excellent on TrustpilotThe model that gets the result without taking 2–3%.
Commission pays for shopfronts, prospecting teams and salespeople. Unreserved puts licensed agents on the work that sets your price, and lets technology handle the rest.
You keep more of your sale
With Plus, you pay one fixed fee for the full sales campaign. No percentage-based commission cutting deeper as your sale price goes up.
Agent service where it matters most
Your pricing strategy, buyer follow-up, negotiation and sale management are handled by licensed agents. That is where the result is won or lost.
Less fluff. Same serious sale process.
You open the door for inspections. We manage the campaign, enquiries, buyer communication and negotiations, so you are not paying commission for tasks that do not justify 2–3%.
Find out what your Melbourne home is worth
An AI estimate in 60 seconds, built from recent comparable sales. Then see exactly what you’d keep with each option.
Get my free valuationFive things to compare before you sign with a Melbourne agency
Agency pitches lead with the price they think they can get. These terms decide what you walk away with.
With Unreserved: one flat fee, no lock-in, and licensed agents on your negotiation.
The commission rate
Get it in writing as a percentage and as a dollar figure at your expected price.
Ask“What is that as a dollar figure at my price?”
Marketing fees
Find out what the package costs, what it buys, and whether you pay it if the home doesn’t sell.
Ask“Do I still pay for marketing if it doesn’t sell?”
The lock-in period
Sole agency agreements often run 60 to 90 days. Check for fees that apply after it ends.
Ask“How long is the sole agency period, and what applies after?”
Who does the work
Find out who runs inspections, follows up buyers and negotiates. It is not always the agent who pitched.
Ask“Who will run my inspections and negotiate my offers?”
How the price is set
Ask to see the comparable sales behind the quote. If they can’t show the sales, question the number.
Ask“Which recent sales support this price?”
Your Melbourne Agents
CEO & Co-Founder
Ben Williams
Licensed estate agent and auctioneer
Ben has spent more than 15 years in Australian real estate and has called over 2,000 auctions. He started as a licensed agent running campaigns from inner-city apartments to regional homes, then became Head of Investment at Homely. He guided the Barkly Street campaign in Elwood from listing to its $1,550,000 sale.
Ben’s full profile
Co-Founder
Jimmy Messis
Head of Sales
Jimmy leads the Unreserved sales team and works with homeowners from the first call to sold. He helps sellers set up their campaign, read buyer interest and weigh up offers. He’s the person to call for a straight answer on pricing, strategy and what to do next.
Jimmy’s full profile“I’ve been in real estate for 15 years, and I’ve seen nothing that justifies agents taking $30,000 to $40,000 in commission from a home sale.”Ben Williams, Co-founder and CEO of Unreserved
Melbourne sellers ask
How much do real estate agents charge in Melbourne?
A typical Melbourne agent charges around 2.35% commission, plus a marketing package. On the median Melbourne house value of $972,734, that comes to about $22,900. Unreserved Plus is a flat $6,900 at any price, and Unreserved Lite is $900.
Is Unreserved a real estate agency in Melbourne?
Yes. Unreserved is a licensed real estate agency in Victoria, and our Melbourne office is at Level 3, 286/489 Toorak Road, Toorak. With Plus, a licensed campaign manager runs your sale and you open your home for inspections.
Which Melbourne suburbs do you cover?
We sell homes right across Melbourne, including Elwood, Camberwell, Clayton, Fitzroy, Hawthorn, Kensington, Kew, Preston, Reservoir and South Yarra. If you’re not sure we cover your area, call 1300 285 391.
Can I sell at auction in Melbourne with Unreserved?
Yes. Your campaign manager can run an online auction, a private sale or a Bid-Smart reverse auction. 377 Barkly Street went to auction, passed in at $1,530,000 and sold after for $1,550,000.
What if my home doesn’t sell?
On Plus, you pay $2,000 upfront to get the listing built and live. The other $4,900 is only payable on a successful sale.
Am I locked into a contract?
No. Both packages have no lock-in. You can pause or withdraw anytime.
Who handles buyers after the inspection?
On Plus, your campaign manager follows up every buyer, qualifies the serious ones and brings you the offers. On Lite, you do, with licensed agents on call when you want help.